{"product_id":"the-relationship-revolution-9780470687932","title":"The Relationship Revolution","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eYOUR CUSTOMERS ARE ANGRY. VERY ANGRY!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they''re now deeply cynical. Trust in business is at an all-time low. \u003c\/p\u003e\u003cp\u003eThis defining moment calls for nothing less than a ''Relationship Revolution''. The businesses that will prevail will be the ones who understand that customer relationships will be the dominant factor in determining success in the post-recession era. At a time when everyone is looking for value, this is where you can create the kind of ''unique value'' that you need to succeed. \u003c\/p\u003e\u003cp\u003eSimple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in coming years.' (FreshBusinessThinking.com, March 2010).    '...this book is to help you better focus on [customer-relationships]...and to point out the…danger if you fail to do so...' (Customer Engagement, February 2010).    '...shows how, in a climate where everyone is searching for value, you can succeed by building customer relations...' (Contact, June 2010).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eIntroduction: Customers for Life…Priceless 1\u003c\/p\u003e \u003cp\u003e1 The Search for Unique Value 13\u003c\/p\u003e \u003cp\u003e2 The Collapse of Trust and Confidence 33\u003c\/p\u003e \u003cp\u003e3 Closing the Promise Gap 47\u003c\/p\u003e \u003cp\u003e4 Customers in Control, Forever 65\u003c\/p\u003e \u003cp\u003e5 Get Closer, Get Smarter, Get Ready 87\u003c\/p\u003e \u003cp\u003e6 Building a Common Purpose 103\u003c\/p\u003e \u003cp\u003e7 Talent, as Precious as Oil 117\u003c\/p\u003e \u003cp\u003e8 The Virtuoso Way: How One-to-One Relationships Revolutionised Luxury Travel 133\u003c\/p\u003e \u003cp\u003eEpilogue: The Time is Now! 147\u003c\/p\u003e \u003cp\u003eIndex 151\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402411352407,"sku":"9780470687932","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470687932.jpg?v=1730480319","url":"https:\/\/bookcurl.com\/products\/the-relationship-revolution-9780470687932","provider":"Book Curl","version":"1.0","type":"link"}