{"product_id":"the-quest-for-alpha-9780470926543","title":"The Quest for Alpha","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe final word on passive vs. active investing\u003c\/b\u003e \u003cp\u003eThe debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In \u003ci\u003eThe Quest for Alpha: The Holy Grail of Investing\u003c\/i\u003e, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents research, data, and quotations that reveal it''s extremely difficult to outperform the market\u003c\/li\u003e \u003cli\u003eExplains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks\u003c\/li\u003e \u003cli\u003eOther titles by Swedroe: \u003ci\u003eThe Onl\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bloomberg Press","offers":[{"title":"Default Title","offer_id":48864642466135,"sku":"9780470926543","price":18.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470926543.jpg?v=1722272863","url":"https:\/\/bookcurl.com\/products\/the-quest-for-alpha-9780470926543","provider":"Book Curl","version":"1.0","type":"link"}