{"product_id":"the-public-relations-writers-handbook-9780815365280","title":"The Public Relations Writers Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFrom pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.\u003c\/p\u003e\u003cp\u003eThe Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web\/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.\u003c\/p\u003e\u003cp\u003eWhether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR st\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is Public Relations Writing? \u003c\/strong\u003e1. Purpose, Process, Style, Form and Tone \u003cstrong\u003eMedia Relations \u003c\/strong\u003e2. News Releases and Other Types of Releases 3. Media Pitches 4. Media Advisories\/Alerts 5. Public Service Announcements 6. Media Kits \u003cstrong\u003eStorytelling\u003c\/strong\u003e 7. Interviewing 8. Background Materials and Backgrounders 9. Fact Sheets 10. Bio Sketches 11. News Writing 12. Feature Writing \u003cstrong\u003eWriting for Digital Media \u003c\/strong\u003e 13. Email and Writing for the Web 14. Writing for Social Media \u003cstrong\u003eBusiness and Executive Communications\u003c\/strong\u003e 15. Letters and Memos 16. Speech Writing \u003cstrong\u003eWriting for Events \u003c\/strong\u003e17. Talking Points and Run of Show 18. Shot Lists and Photo Captions\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":51018469638487,"sku":"9780815365280","price":52.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780815365280.jpg?v=1750777009","url":"https:\/\/bookcurl.com\/products\/the-public-relations-writers-handbook-9780815365280","provider":"Book Curl","version":"1.0","type":"link"}