{"product_id":"the-psychology-of-food-marketing-and-overeating-9780367223144","title":"The Psychology of Food Marketing and Overeating","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntegrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. \u003c\/p\u003e\u003cp\u003eNumerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food mark\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e'With children’s food marketing being so powerful, present, persuasive, and pernicious, it is essential that its effects be documented, mechanisms be understood, and means for prevention and mitigation be examined. This volume takes important steps in these directions by assembling state-of-the-art knowledge by leading experts in the field. It is a welcome advance.' - Prof. Dr. Kelly Brownell, Director of the World Food Policy Center; Professor of Public Policy, Duke University, US.\u003c\/p\u003e\u003cp\u003e'Seldom is social science as eye-opening as this volume. It is a riveting, evidenced based, collection on the avoidable public health epidemic of childhood obesity that, if unchecked, will result in significant personal and societal risks and costs. Through mainstream and online media, children are exposed to direct and subconscious inducements to consume snacks and drinks with extraordinary amounts of sugar, salt and fats. With evidence suggesting that industry self-regulation is ineffective other solutions are discussed including legislation, nudging, promoting advertising literacy and a novel inhibition training approach. The volume is a timely call for action.' - Prof Dr. George Gaskell, Professor of Social Psychology, London School of Economics and Political Science, UK. \u003c\/p\u003e\u003cp\u003e‘Obesity has become an omnipresent health problem. This must-read book gives a critical and eclectic reflection on food marketing and its effect on children, adolescents, and adults. In \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003ePsychology of Food Marketing and (Over)eating\u003c\/i\u003e an unprecedented collection of research on food advertising and its effect on eating behavior is presented. This book clearly aims to promote healthy food marketing and gives students, researchers, health professionals, policy-makers, and dieticians a tool to change the world by promoting healthy eating behavior.’ – Prof. Dr. Marjolijn Antheunis, Tilburg University, School of Humanities and Digital Sciences, Netherlands.\u003c\/p\u003e\u003cp\u003e‘Food marketing is currently omnipresent, taking many forms and targeting people on a great variety of media platforms. This state of the art collection of chapters by key experts in the international field from multiple perspectives gives an eclectic overview on the effects of this extensive food marketing for unhealthy foods and what can be done about it in order to improve the health of children, adolescents, and adults.’ – Prof. Dr. Moniek Buijzen, Radboud University, Behavioural Science Institute, Netherlands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword \u003ci\u003eDr. T. Lobstein\u003c\/i\u003e \u003cb\u003eIntroduction\u003c\/b\u003e \u003ci\u003eDr. F. Folkvord\u003c\/i\u003e Chapter 1. Food marketing to young children \u003ci\u003eDr. E. Boyland \u003c\/i\u003eChapter 2. Food marketing to adolescents and young adults \u003ci\u003eProf. Dr. J. Harris\u003c\/i\u003e Chapter 3. Children's rights approach to marketing regulations \u003ci\u003eProf. Dr. A. Garde\u003c\/i\u003e Chapter 4. Regulations and their effectiveness \u003ci\u003eDr. B. Kelly\u003c\/i\u003e Chapter 5. Improving advertising literacy and effectiveness \u003ci\u003eDr. E. Rozendaal\u003c\/i\u003e Chapter 6. The use of inhibition task to reduce the effects of food cue reactivity \u003ci\u003eDr. H. Veling \u0026amp; Dr. N. Lawrence \u003c\/i\u003eChapter 7. The promotion of healthy foods: a review of the literature and theoretical framework \u003ci\u003eDr. F. Folkvord\u003c\/i\u003e \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":52090681524567,"sku":"9780367223144","price":109.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367223144.jpg?v=1762273064","url":"https:\/\/bookcurl.com\/products\/the-psychology-of-food-marketing-and-overeating-9780367223144","provider":"Book Curl","version":"1.0","type":"link"}