{"product_id":"the-productled-organization-9781119660873","title":"The ProductLed Organization","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA playbook on product-led strategy for software product teams\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere''s a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.\u003c\/p\u003e \u003cp\u003eThis book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.\u003c\/li\u003e \u003cli\u003eA guide to setting goals for product success and m\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroducing Product-led Strategy xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One Leveraging Data to Create a Great Product\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Start with the End in Mind 3\u003c\/p\u003e \u003cp\u003eChapter 2 You Are What You Measure 27\u003c\/p\u003e \u003cp\u003eChapter 3 Turning Customer Data into Insights 45\u003c\/p\u003e \u003cp\u003eChapter 4 How to Measure Feelings 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two Product is the Center of the Customer Experience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Marketing in a Product-led World 81\u003c\/p\u003e \u003cp\u003eChapter 6 Converting Users into Customers 95\u003c\/p\u003e \u003cp\u003eChapter 7 Getting Customers Off to a Fast Start Through Onboarding 99\u003c\/p\u003e \u003cp\u003eChapter 8 Delivering Value 121\u003c\/p\u003e \u003cp\u003eChapter 9 Customer Self-Service 133\u003c\/p\u003e \u003cp\u003eChapter 10 Renew and Expand: Creating Customers for Life 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three A New Way of Delivering Product\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Product-led Design 157\u003c\/p\u003e \u003cp\u003eChapter 12 Launching and Driving Adoption 161\u003c\/p\u003e \u003cp\u003eChapter 13 The Art of Letting Go 175\u003c\/p\u003e \u003cp\u003eChapter 14 What Users Want 183\u003c\/p\u003e \u003cp\u003eChapter 15 Dynamic Roadmapping 195\u003c\/p\u003e \u003cp\u003eChapter 16 Building Modern Product Teams 207\u003c\/p\u003e \u003cp\u003eConclusion: A Call to Action 217\u003c\/p\u003e \u003cp\u003eAcknowledgments 219\u003c\/p\u003e \u003cp\u003eAbout the Author 221\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407112479063,"sku":"9781119660873","price":22.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119660873.jpg?v=1730498219","url":"https:\/\/bookcurl.com\/products\/the-productled-organization-9781119660873","provider":"Book Curl","version":"1.0","type":"link"}