{"product_id":"the-pricing-sprint-9781399430807","title":"The Pricing Sprint","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJenny Millar \u003c\/b\u003eis the Founder and CEO of Untapped Pricing. A former eBay executive, she leads high-stakes pricing transformations and advises boards, investors, and CEOs on value strategy and commercial growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAnn Padley\u003c\/b\u003e is a Senior Partner at Untapped Pricing. A strategist and educator, she brings deep expertise in human-centered design and advises scaleups and Fortune 500 organizations on how to embed customer insight and behavioural science into pricing strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eUntapped Pricing\u003c\/b\u003e is a leading consultancy trusted by leadership teams and investors worldwide to sharpen positioning, unlock profit, and accelerate growth through pricing.\u003c\/p\u003e","brand":"Bloomsbury Publishing (UK)","offers":[{"title":"Default Title","offer_id":53734007013719,"sku":"9781399430807","price":23.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781399430807.jpg?v=1782118743","url":"https:\/\/bookcurl.com\/products\/the-pricing-sprint-9781399430807","provider":"Book Curl","version":"1.0","type":"link"}