{"product_id":"the-power-of-persuasion-9780471763178","title":"The Power of Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't)...\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne The Illusion of Invulnerability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Can Everyone Be Less Gullible Than Everyone Else? 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwo Whom Do We Trust? Experts, Honesty, and Likability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Supersalesmen Don’t Look Like Salesmen at All 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree Killing You with Kindness\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Beware of Strangers Bearing Unexpected Gifts 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFour The Contrast Principle\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Black Gets Turned into White 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFive $2 + $2 = $ 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Learning to Avoid Stupid Mental Arithmetic 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSix The Hot Button\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, How Mental Shortcuts Can Lead You into Trouble 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeven Gradually Escalating the Commitments\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Making You Say Yes by Never Saying No 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEight Winning Hearts and Minds\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Road to Perpetual Persuasion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNine Jonestown\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, the Dark End of the Dark Side of Persuasion 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTen The Art of Resistance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOr, Some Unsolicited Advice for Using and Defending against Persuasion 227\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51862623846743,"sku":"9780471763178","price":16.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471763178.jpg?v=1759918312","url":"https:\/\/bookcurl.com\/products\/the-power-of-persuasion-9780471763178","provider":"Book Curl","version":"1.0","type":"link"}