{"product_id":"the-power-of-nice-9780753539897","title":"The Power of Nice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLinda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In \u003ci\u003eThe Power of Nice\u003c\/i\u003e, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.\u003cbr\u003e\u003ci\u003eThe Power of Nice\u003c\/i\u003e shows that ''nice'' companies have lower employee turnover, lower recruitment costs and higher productivity. Nice people live longer, are healthier and make more money. In today''s interconnected word, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.\u003cbr\u003eBut being nice doesn''t mean being a push-over. In fact, nice may be the toughest four-letter word you''ll ever encoun\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis little book will show you why women should run most corporations in America and maybe the entire country. Reading \u003ci\u003eNice\u003c\/i\u003e will improve just about everything in your life and that's a promise * James Patterson *\u003cbr\u003eFor my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorise it. Use it. You'll be glad you did. * Donald Trump *\u003cbr\u003eThough a lively read, this is not a cutesy little bob-bon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual. * Publishers Weekly *\u003c\/p\u003e","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":51018413080919,"sku":"9780753539897","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780753539897.jpg?v=1750776783","url":"https:\/\/bookcurl.com\/products\/the-power-of-nice-9780753539897","provider":"Book Curl","version":"1.0","type":"link"}