{"product_id":"the-power-of-nice-9780385518925","title":"The Power of Nice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLinda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In \u003ci\u003eThe Power of Nice,\u003c\/i\u003e through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.\u003cbr\u003e\u003cbr\u003eTurning the well-known adage of “Nice Guys Finish Last” on its ear, \u003ci\u003eThe Power of Nice\u003c\/i\u003e shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. \u003cbr\u003e\u003cbr\u003eKaplan Thaler","brand":"Bantam Doubleday Dell Publishing Group Inc","offers":[{"title":"Default Title","offer_id":49525106311511,"sku":"9780385518925","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780385518925.jpg?v=1731859246","url":"https:\/\/bookcurl.com\/products\/the-power-of-nice-9780385518925","provider":"Book Curl","version":"1.0","type":"link"}