{"product_id":"the-portable-mba-in-strategy-portable-mba-wiley-9780471197089","title":"The Portable MBA in Strategy Portable MBA Wiley","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDrawing on the combined knowledge and expertise of an all-star team of today's best business minds, this book teaches the latest practical methods for competing to win in today's marketplace while laying the foundation for tomorrow's success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSTRATEGY: WINNING IN THE MARKETPLACE.\u003cbr\u003e \u003cbr\u003e Managing Marketplace Strategy (L. Fahey \u0026amp; R. Randall).\u003cbr\u003e \u003cbr\u003e Corporate Strategy: Managing a Set of Businesses (H. Christensen).\u003cbr\u003e \u003cbr\u003e Business Unit Strategy: The Quest for Competitive Advantage (A. Gupta).\u003cbr\u003e \u003cbr\u003e Competing across Locations: Enhancing Competitive Advantage through a Global Strategy (M. Porter).\u003cbr\u003e \u003cbr\u003e Strategy for the Small Business (I. Dahaime).\u003cbr\u003e \u003cbr\u003e Digital Strategy (J. Sampler).\u003cbr\u003e \u003cbr\u003e Political Strategy: Managing the Political and Social Environment (J. Mahon, et al.).\u003cbr\u003e \u003cbr\u003e STRATEGY INPUTS: ANALYZING THE EXTERNAL AND INTERNAL ENVIRONMENTS.\u003cbr\u003e \u003cbr\u003e Mapping the Business Landscape (D. Collis \u0026amp; P. Ghemawat).\u003cbr\u003e \u003cbr\u003e Macroenvironmental Analysis: Understanding the Environment Outside the Industry (V. Narayanan \u0026amp; L. Fahey).\u003cbr\u003e \u003cbr\u003e A Strategic Assessment of an Organization's Assets (L. Fahey).\u003cbr\u003e \u003cbr\u003e Creating and Leveraging Core Competencies (C. Prahalad, et al.).\u003cbr\u003e \u003cbr\u003e STRATEGY MAKING: IDENTIFYING AND EVALUATING STRATEGIC ALTERNATIVES.\u003cbr\u003e \u003cbr\u003e Identifying and Developing Strategy Alternatives (M. Lyles \u0026amp; L. Fahey).\u003cbr\u003e \u003cbr\u003e Evaluating Strategic Alternatives (G. Day).\u003cbr\u003e \u003cbr\u003e MANAGING STRATEGIC CHANGE: LINKNG STRATEGY AND ACTION.\u003cbr\u003e \u003cbr\u003e Strategic Change: How to Realign the Organization to Implement Strategy (R. Eisenstat \u0026amp; M. Beer).\u003cbr\u003e \u003cbr\u003e Strategic Change: Reconfiguring Operational Processes to Implement Strategy (E. Hart).\u003cbr\u003e \u003cbr\u003e Strategic Change: Managing Strategy Making through Planning and Administrative Systems (J. Grant \u0026amp; N. Rajagopalan).\u003cbr\u003e \u003cbr\u003e Strategic Change: Devising a Context-Sensitive Approach to Implementation (J. Balogun \u0026amp; V. Hope-Hailey).\u003cbr\u003e \u003cbr\u003e There Is No Universal Strategy Formula (I. Wilson).\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402524696919,"sku":"9780471197089","price":48.75,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-portable-mba-in-strategy-portable-mba-wiley-9780471197089","provider":"Book Curl","version":"1.0","type":"link"}