{"product_id":"the-politics-of-time-and-youth-in-brand-india-bargaining-with-capital-9781783083534","title":"The Politics of Time and Youth in Brand India:","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments; Introduction: After Me the Flood; Chapter 1: Brand India’s Biggest Sale: The Cultural Politics and Political Economy of India’s “Global Generation”; Chapter 2: Arrested Development and the Making of a Neoliberal State; Chapter 3: For Some Dreams a Lifetime is Not Enough: The “Rasa” Aesthetic and the Everyday in Neoliberalism; Chapter 4: An “Arranged Love” Marriage: India’s Neoliberal Turn and the Bollywood Wedding Culture Industry; Chapter 5: “Ek Haseenah Thi” (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills; Conclusion; Notes; References; Index \u003c\/p\u003e","brand":"Anthem Press","offers":[{"title":"Default Title","offer_id":51042238234967,"sku":"9781783083534","price":23.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781783083534.jpg?v=1750953574","url":"https:\/\/bookcurl.com\/products\/the-politics-of-time-and-youth-in-brand-india-bargaining-with-capital-9781783083534","provider":"Book Curl","version":"1.0","type":"link"}