{"product_id":"the-politics-of-time-and-youth-in-brand-india-9780857281098","title":"The Politics of Time and Youth in Brand India","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA study of the profound preoccupation with time, youth and the relationship between generations in contemporary popular Indian media culture, this book suggests that the politics of time is a manifestation of the radicalised war between labour and capital inherent in India’s shift to neoliberalism since the 1990s.   \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments; Introduction: After Me the Flood; Chapter 1: Brand India’s Biggest Sale: The Cultural Politics and Political Economy of India’s “Global Generation”; Chapter 2: Arrested Development and the Making of a Neoliberal State; Chapter 3: For Some Dreams a Lifetime is Not Enough: The “Rasa” Aesthetic and the Everyday in Neoliberalism; Chapter 4: An “Arranged Love” Marriage: India’s Neoliberal Turn and the Bollywood Wedding Culture Industry; Chapter 5: “Ek Haseenah Thi” (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills; Conclusion; Notes; References; Index \u003c\/p\u003e","brand":"Anthem Press","offers":[{"title":"Default Title","offer_id":51038891278679,"sku":"9780857281098","price":63.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857281098.jpg?v=1750941824","url":"https:\/\/bookcurl.com\/products\/the-politics-of-time-and-youth-in-brand-india-9780857281098","provider":"Book Curl","version":"1.0","type":"link"}