{"product_id":"the-pin-drop-principle-9781118289198","title":"The Pin Drop Principle","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTap into the powerful techniques of professional actors and great communicators\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating objective and intentionthe main tools of actors (and great communicators)business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for \u003ci\u003ethem.\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEmpowers business professionals with performance-based delivery techniquesfrom storytelling to vocal dynamicsessential to becoming a great communicator\u003c\/li\u003e \u003cli\u003eWritten for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“By bringing communication back to first principles, Lewis and Mills get beyond the tricks and traps and help you understand what really engages an audience.”\u003cbr\u003e \u003cb\u003e—Dylan Taylor, CEO, USA, Colliers International\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Lewis and Mills have beautifully captured their high-energy live performances and workshops in this extraordinary book. Read, enjoy, and allow \u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e to guide you to success!”\u003cbr\u003e \u003cb\u003e—Keith J. Evans, CEO, British Retail Consortium\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e is a must-read for anyone who wants to dramatically enhance their ability to communicate.”\u003cbr\u003e \u003cb\u003e—Aarti Gupta, vice president, global head, learning and culture, Capgemini\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“In a noisy world, communication with clear intent is critical to drive change. \u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e is a game changer.”\u003cbr\u003e \u003cb\u003e—Tom Schencker, director, sales training, Walgreens\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e clearly, concisely, and convincingly shows you how to become a great communicator. A fast, fascinating, fun, and useful read.”\u003cbr\u003e \u003cb\u003e—Rob Nelson, entrepreneur and inventor, Big League Chew\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“A great book. At the end of each chapter, I found myself cheering for the concepts and wishing I had been introduced to these ideas years ago!”\u003cbr\u003e \u003cb\u003e—Dan Hebel, former senior vice president, claims, Allstate Insurance Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Practical, straightforward, sane advice. Anyone who speaks will benefit from applying the concepts in \u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e to their communication.”\u003cbr\u003e \u003cb\u003e—Eloise Haverland, director, training and development, Fort Dearborn Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“The techniques presented in \u003ci\u003eThe Pin Drop Principle\u003c\/i\u003e have proven to be the most effective communication tools that I have acquired as a senior executive. I can only imagine how much more valuable they could be if I had been exposed to them twenty years ago.”\u003cbr\u003e \u003cb\u003e—Gregory J. Rizzo, former president and CEO, Spectra Energy Partners\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“The Pin Drop Principle\u003c\/i\u003e is essential for anyone wanting to improve presentation delivery.”\u003cbr\u003e \u003cb\u003e—Roshan Joseph, global head, learning and development, Virtusa Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“This insightful book provides everything you need to know to move from being an average speaker to becoming a great speaker.”\u003cbr\u003e \u003cb\u003e—Brendan Noonan, senior vice president, learning and development, Emirates Airline Group\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Understand the Secrets of Persuasion 13\u003cbr\u003e \u003c\/b\u003eCommunicating with Intention and Objective\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Tell a Good Story 29\u003cbr\u003e \u003c\/b\u003eUsing Personal Experiences to Inspire and Persuade\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Craft a Compelling Narrative 47\u003cbr\u003e \u003c\/b\u003eBuilding the Framework to Support Your Message\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Be Prepared 71\u003cbr\u003e \u003c\/b\u003eManaging Nerves and Controlling Anxiety\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Project Confidence 91\u003cbr\u003e \u003c\/b\u003eExpressing Your Intention Nonverbally\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Say It Like You Mean It 119\u003cbr\u003e \u003c\/b\u003eUsing Your Voice to Influence\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Listen to Understand 139\u003cbr\u003e \u003c\/b\u003eMaximizing Comprehension and Retention\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Think on Your Feet 157\u003cbr\u003e \u003c\/b\u003eMastering Impromptu Speaking in Any Situation\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Stay Focused and On Track 173\u003cbr\u003e \u003c\/b\u003eHandling Questions and Controlling Your Audience\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Assert Yourself 195\u003cbr\u003e \u003c\/b\u003eGaining Commitment, Providing Feedback, and Delivering Difficult News\u003c\/p\u003e \u003cp\u003eConclusion 219\u003cbr\u003e Notes 221\u003cbr\u003e Glossary of Terms 231\u003cbr\u003e Acknowledgments 239\u003cbr\u003e About the Authors 241\u003cbr\u003e Index 243\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866368127319,"sku":"9781118289198","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118289198.jpg?v=1722278314","url":"https:\/\/bookcurl.com\/products\/the-pin-drop-principle-9781118289198","provider":"Book Curl","version":"1.0","type":"link"}