{"product_id":"the-phoenix-effect-9780471062622","title":"The Phoenix Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eInternational turn-around gurus describe how to rescue a company from the brink of disaster\u003cbr\u003e Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is denial, or more specifically, the inability of top management to acknowledge that they''ve been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...it offers good wholesome advice...\" (Financial Times, 13 February 2002)\u003cbr\u003e \u003cbr\u003e With so many businesses flopping in the current economy, Cater Pate, a veteran financial adviser and PricewaterhouseCoopers turnaroud expert, and writer Harlan Platt offer counself to those now teetering on the edge of disaster. THE PHOENIX EFFECT: 9 Revitalizing Strategies No Businesss Can Do Without walks executives, strategists, and entrepreneurs through a thorough evaluation of their company. Whether the business needs an overhaul or tuneup, the authors detail how to determine its new direction, strengthen its corporate identity, negotiate restructuing and mergers and get the most from assets, employees and products. The book is full of examples of real-life success and failure at companies like Marriott, Laura Ashley, Netscape, and CDNow. (Publishers Weekly, March 4, 2002)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eACKNOWLEDGMENTS.\u003cbr\u003e \u003cbr\u003e INTRODUCTION.\u003cbr\u003e \u003cbr\u003e CHAPTER 1. Get to the Point of Pain.\u003cbr\u003e \u003cbr\u003e CHAPTER 2. Determine the Scope.\u003cbr\u003e \u003cbr\u003e CHAPTER 3. Orient the Business.\u003cbr\u003e \u003cbr\u003e CHAPTER 4. Manage Scale.\u003cbr\u003e \u003cbr\u003e CHAPTER 5. Handle Debt.\u003cbr\u003e \u003cbr\u003e CHAPTER 6. Get the Most from Assets.\u003cbr\u003e \u003cbr\u003e CHAPTER 7. Get the Most from Employees.\u003cbr\u003e \u003cbr\u003e CHAPTER 8. Get the Most from Products.\u003cbr\u003e \u003cbr\u003e CHAPTER 9. Produce the Product.\u003cbr\u003e \u003cbr\u003e CHAPTER 10. Change the Process.\u003cbr\u003e \u003cbr\u003e EPILOGUE.\u003cbr\u003e \u003cbr\u003e SOURCES AND SUGGESTED READING.\u003cbr\u003e \u003cbr\u003e INDEX.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402483573079,"sku":"9780471062622","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471062622.jpg?v=1730480545","url":"https:\/\/bookcurl.com\/products\/the-phoenix-effect-9780471062622","provider":"Book Curl","version":"1.0","type":"link"}