{"product_id":"the-persuasion-code-9781119440703","title":"The Persuasion Code","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThePersuasion Code\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCapture, convince, and closescientifically\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:\u003ci\u003eThe Persuasion Code: HowNeuromarketing Can Help You Persuade Anyone, Anywhere, Anytime\u003c\/i\u003ewill make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.\u003c\/p\u003e \u003cp\u003eThis book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMap\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eAbout the Authors ix\u003c\/p\u003e \u003cp\u003eWhy Read This Book? xi\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I DECODING PERSUASION SCIENCE 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Why Is Neuromarketing a Game Changer? 3\u003c\/p\u003e \u003cp\u003eChapter 2 The Neuroscience of Persuasion 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II DECODING PERSUASION THEORY 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 NeuroMap: A Brain-Based Persuasion Theory 41\u003c\/p\u003e \u003cp\u003eChapter 4 Applying Six Stimuli to Persuade the Primal Brain 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III DECODING YOUR PERSUASIVE NARRATIVE 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Diagnose the Pain 115\u003c\/p\u003e \u003cp\u003eChapter 6 Differentiate Your Claims 131\u003c\/p\u003e \u003cp\u003eChapter 7 Demonstrate the Gain 141\u003c\/p\u003e \u003cp\u003eChapter 8 Deliver to the Primal Brain 165\u003c\/p\u003e \u003cp\u003eConclusion 283\u003c\/p\u003e \u003cp\u003eAppendix: NeuroMap Simplified NeuroScoring Tool 289\u003c\/p\u003e \u003cp\u003eReferences 297\u003c\/p\u003e \u003cp\u003eIndex 317\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866395750743,"sku":"9781119440703","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119440703.jpg?v=1722278453","url":"https:\/\/bookcurl.com\/products\/the-persuasion-code-9781119440703","provider":"Book Curl","version":"1.0","type":"link"}