{"product_id":"the-persuaders-9780141996974","title":"The Persuaders","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e BESTSELLER \u003cbr\u003e\u003cbr\u003eCHOSEN AS A BOOK OF THE YEAR BY \u003ci\u003eTHE GUARDIAN, NEW STATESMAN \u003c\/i\u003eAND \u003ci\u003eTHE IRISH TIMES\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Illuminating and entertaining . . . while the world seems to counsel despair, \u003ci\u003eThe Persuaders\u003c\/i\u003e is animated by a sense of possibility'' \u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe lifeblood of any free society is persuasion: changing other people''s minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Persuaders\u003c\/i\u003e best-selling author Anand Giridha\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGiridharadas proves how senseless it is to lambast ideological opponents, especially when they're actually goodhearted and persuadable. Reassuringly sane, \u003ci\u003eThe Persuaders\u003c\/i\u003e shows people are often less hardline and more conflicted than they seem\u003c\/b\u003e * The Irish Times, Books of the Year *\u003cbr\u003e\u003cb\u003eI was fascinated by \u003ci\u003eThe Persuaders \u003c\/i\u003eby Anand Giridharadas - it's changed my view on the way we can (or can't) change people's minds\u003c\/b\u003e -- Erica Wagner * New Statesman *\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Persuaders\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e provides the urgent wisdom we need to fix our broken world\u003c\/b\u003e. It is a call for an army of persuaders-the teachers, listeners, and peacemakers willing to take the necessary risks to have a working society again. In a culture where everyone we disagree with is written-off, Giridharadas asks us to write our neighbors, friends, and family members back into our lives. This is the book every reader needs now, because we need each other more than ever -- Min Jin Lee, author of Pachinko\u003cbr\u003e\u003cb\u003eAn engaging and provocative study of the dangers of political purity\u003c\/b\u003e -- Emma Brockes * The Observer *\u003cbr\u003e\u003cb\u003eIlluminating and entertaining . . . while the world seems to counsel despair, \u003ci\u003eThe Persuaders\u003c\/i\u003e is animated by a sense of possibility\u003c\/b\u003e * The New York Times *\u003cbr\u003e\u003cb\u003eA handbook for defending democracy\u003c\/b\u003e * CNN *\u003cbr\u003e\u003cb\u003eAn incredibly hopeful book . . . Every now and then, I come across something that makes me think in a completely new way, and this was one of those times. . . . It's just so good\u003c\/b\u003e -- Brené Brown, Unlocking Us\u003cbr\u003eGiridharadas has already established himself as\u003cb\u003e a major chronicler of one of our great divides \u003c\/b\u003e- the disparities of income and opportunity that undergird American plutocracy. Now he turns his attention to another kind of gulf, one that's just as endemic and dangerous: ideology. It's one thing to diagnose and quite another to offer real solutions, but in this wide-ranging and profound book, Giridharadas explores real strategies for bridging these divides by finding a language in which we can speak to one another, and persuade. \u003cb\u003eReading \u003ci\u003eThe Persuaders\u003c\/i\u003e \u003c\/b\u003e\u003cb\u003eI felt something I hadn't in quite a while: a tremor of hope\u003c\/b\u003e -- Patrick Radden Keefe, author of Empire of Pain\u003cbr\u003eAt the heart of \u003ci\u003eThe Persuaders\u003c\/i\u003e is an immense spirit of generosity. With clarity and nuance, Anand Giridharadas paints portraits of people who are pushing the boundaries of traditional political paradigms, and whose work serves as a clarion call for all of us to imagine a new set of political possibilities. It is both a challenge and an affirmation. \u003cb\u003eThis is a guidebook to a better world\u003c\/b\u003e -- Clint Smith, author of How the Word Is Passed\u003cbr\u003e\u003cb\u003eI was profoundly moved by \u003ci\u003eThe Persuaders.\u003c\/i\u003e It is full of counterintuitive wisdom for repairing a broken world.\u003c\/b\u003e In a cynical and hate-filled culture, what would it take for us to become persuaders? \u003cb\u003eThe beautifully written profiles are affecting and urgently needed because our world can no longer wait\u003c\/b\u003e -- Min Jin Lee * The Sydney Morning Herald, Best Books of 2022 *\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48732516516183,"sku":"9780141996974","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780141996974.jpg?v=1719997228","url":"https:\/\/bookcurl.com\/products\/the-persuaders-9780141996974","provider":"Book Curl","version":"1.0","type":"link"}