{"product_id":"the-perfect-scent-9780312425777","title":"The Perfect Scent","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrom the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, a stylish, fascinating, unprecedented insider''s view of \u003c\/b\u003e\u003cb\u003ethe global perfume industry, told through two creators working on two very different scents.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNo journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. \u003cbr\u003e\u003cbr\u003eWe follow Coty''s mating of star power to the marketing of perfume, watching \u003ci\u003eSex and the City\u003c\/i\u003e''s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does\u003c\/p\u003e","brand":"St Martin's Press","offers":[{"title":"Default Title","offer_id":48864403521879,"sku":"9780312425777","price":17.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780312425777.jpg?v=1722271782","url":"https:\/\/bookcurl.com\/products\/the-perfect-scent-9780312425777","provider":"Book Curl","version":"1.0","type":"link"}