{"product_id":"the-perception-of-quality-9781447176053","title":"The Perception of Quality","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCreating a Competitive Advantage.- Defining Quality.- The Value Proposition.- Customer Perceptions.- The Product Design Process.- The Service Design Process.- Measuring Value.- Practical Implications of Customer Perceptions on the Design Process.- Re-Engineering the Process for Perceptions.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53187517776215,"sku":"9781447176053","price":187.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-perception-of-quality-9781447176053","provider":"Book Curl","version":"1.0","type":"link"}