{"product_id":"the-partnership-economy-9781119819707","title":"The Partnership Economy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUnlock the enormous potential of strategic partnerships You think you know partnerships, don't you? But the nature  and growth potential  of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company's revenue far beyond expectations.    Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards.    In this book, you'll learn: Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organizationHow a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your businessWhy you don't have to wait  you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growthWhat partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization's growth potential Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface: How Modern Partnerships Were Born\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Welcome to the Partnership Economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships — Featuring Sunbasket \u0026amp; Rastelli’s and Ticketmaster \u0026amp; Spotify\u003c\/p\u003e \u003cp\u003eChapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work—Featuring Booktopia\u003c\/p\u003e \u003cp\u003eChapter 3: How Partnerships Can Help You Meet Critical Business Goals—Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats\u003c\/p\u003e \u003cp\u003eChapter 4: Engage Customers Wherever They Are on Their Customer Journeys—Featuring Walmart \u0026amp; Multiple Partners\u003c\/p\u003e \u003cp\u003eChapter 5: Six Building Blocks of Today's Partnerships—Featuring Harry’s\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: What Are Modern Partners?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales—Featuring Ibotta \u0026amp; Kohl’s, Prodege\u003c\/p\u003e \u003cp\u003eChapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play—Featuring Maria Catherine \u0026amp; Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia\u003c\/p\u003e \u003cp\u003eChapter 8: Mass Media Publishers: When Old-school Advertising Doesn’t Work Anymore —Featuring Ziff Media Group and Better Homes and Gardens\u003c\/p\u003e \u003cp\u003eChapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time —Featuring Uber, Patagonia, and Target \u0026amp; Samsung\u003c\/p\u003e \u003cp\u003eChapter 10: Strategic Business Partnerships: When Two Work as One—Featuring Qantas \u0026amp; Airbnb, Disney+ \u0026amp; Lyft, Hyrecar \u0026amp; Doordash, Tasty \u0026amp; Walmart, Spotify \u0026amp; Ticketmaster, Robinhood \u0026amp; TurboTax, Chase Sapphire Ultimate Rewards, and Hollister \u0026amp; Xbox\u003c\/p\u003e \u003cp\u003eChapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business—Featuring Giving Assistant, Kickstart \u0026amp; Banks \u0026amp; Retailers, Crocs \u0026amp; AAA, and Microsoft \u0026amp; Local Chambers of Commerce\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Get Started in Partnerships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: How to Get Your Partnerships Program Started—Featuring Trust \u0026amp; Will and PartnerCentric\u003c\/p\u003e \u003cp\u003eChapter 13: How Does It Feel? Creating a Beneficial Partner Experience—Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify\u003c\/p\u003e \u003cp\u003eChapter 14: What About Agencies? Your Partners in Partnerships—Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV:  Unleash Your Partnership Potential\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: What Is Partnerships Program Maturity and How Do I Get It? —Featuring Fanatics\u003c\/p\u003e \u003cp\u003eChapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program—Featuring Lenovo and Blue Nile\u003c\/p\u003e \u003cp\u003eChapter 17: What’s Next? Prepare for Future Partnerships—Featuring HubSpot\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407162351959,"sku":"9781119819707","price":22.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119819707.jpg?v=1730498389","url":"https:\/\/bookcurl.com\/products\/the-partnership-economy-9781119819707","provider":"Book Curl","version":"1.0","type":"link"}