{"product_id":"the-only-book-you-will-ever-need-on-branding-9781472136077","title":"The Only Book You Will Ever Need on Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Only Book You Will Ever Need on Branding\u003c\/i\u003e you''ll find out everything you need to know - fast.\u003cbr\u003e\u003cbr\u003eUsing quirky illustrations to make its point you''ll discover how to fast forward the success of your brand in a couple of hours. You''ll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don''t tell you\u003c\/p\u003e","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48739386360151,"sku":"9781472136077","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472136077.jpg?v=1720052091","url":"https:\/\/bookcurl.com\/products\/the-only-book-you-will-ever-need-on-branding-9781472136077","provider":"Book Curl","version":"1.0","type":"link"}