{"product_id":"the-online-marketplace-advantage-9781119864745","title":"The Online Marketplace Advantage","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRevolutionize your business with the power of marketplaces  In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.   Through dozens of case studies, real-word examples, and proprietary marketplace research you'll learn: How to turn the marketplace model into your business' competitive advantageThe make-or-break decisions for launching an industry-leading enterprise marketplace fastThe best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth  permanently.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: The Marketplace Imperative ix\u003c\/p\u003e \u003cp\u003eChapter 1 Our Marketplace Discovery 1\u003c\/p\u003e \u003cp\u003eChapter 2 Defining the Marketplace Opportunity for Retail 19\u003c\/p\u003e \u003cp\u003eChapter 3 The Marketplace Revolution Comes to B2B 37\u003c\/p\u003e \u003cp\u003eChapter 4 Designing Your Marketplace Strategy for Maximum Impact 59\u003c\/p\u003e \u003cp\u003eChapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond 95\u003c\/p\u003e \u003cp\u003eChapter 6 Feeding the Flywheel -- Scaling Your Marketplace 117\u003c\/p\u003e \u003cp\u003eConclusion: The Marketplace Revolution Rolls On 167\u003c\/p\u003e \u003cp\u003eAcknowledgments 177\u003c\/p\u003e \u003cp\u003eAuthor Bios 181\u003c\/p\u003e \u003cp\u003eIndex 185\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738367373655,"sku":"9781119864745","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119864745.jpg?v=1723811982","url":"https:\/\/bookcurl.com\/products\/the-online-marketplace-advantage-9781119864745","provider":"Book Curl","version":"1.0","type":"link"}