{"product_id":"the-onepercent-edge-9780814438800","title":"THE ONEPERCENT EDGE","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGrow big by thinking small. Your business’s largest innovations will come one tweak at a time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Foreword by Rick Ungar v \u003c\/p\u003e \u003cp\u003e Introduction: The End of Business as Usual ix \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Chapter 1: Achieving the One-Percent Edge 1 \u003c\/p\u003e \u003cp\u003e Chapter 2: The Leadership Edge 19 \u003c\/p\u003e \u003cp\u003e Chapter 3: The Customer Edge 31 \u003c\/p\u003e \u003cp\u003e Chapter 4: The Product Edge 59 \u003c\/p\u003e \u003cp\u003e Chapter 5: The People Edge 95 \u003c\/p\u003e \u003cp\u003e Chapter 6: The Marketing Edge 127 \u003c\/p\u003e \u003cp\u003e Chapter 7: The Process Edge 165 \u003c\/p\u003e \u003cp\u003e Chapter 8: The Financial Edge 187 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Conclusion: A Company with the One-Percent Edge 219 \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Notes 221 \u003c\/p\u003e \u003cp\u003e Index 227 \u003c\/p\u003e \u003cp\u003e About the Authors 233 \u003c\/p\u003e","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":49527944675671,"sku":"9780814438800","price":17.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814438800.jpg?v=1731869825","url":"https:\/\/bookcurl.com\/products\/the-onepercent-edge-9780814438800","provider":"Book Curl","version":"1.0","type":"link"}