{"product_id":"the-onehour-business-plan-9781118726228","title":"The OneHour Business Plan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA guide to writing a successful business planin just one hour\u003c\/b\u003e  \u003cp\u003eA strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. \u003ci\u003eThe One-Hour Business Plan\u003c\/i\u003e, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement\u003c\/li\u003e \u003cli\u003eWritten by \u003cb\u003eJohn McAdam\u003c\/b\u003e, a been there, done that hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe One-Hour Busin\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSetting the Tone ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhy These Cornerstones Build the Best Foundation for Any Business Plan xvi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Are You Offering? 1\u003cbr\u003e\u003ci\u003eCreate a Value Proposition That Makes a Stronger Business Model\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Need 5\u003c\/p\u003e \u003cp\u003eThe Solution 8\u003c\/p\u003e \u003cp\u003eFeatures versus Benefits 10\u003c\/p\u003e \u003cp\u003eAdvantages 14\u003c\/p\u003e \u003cp\u003eWritten Exercise:  Write Your Value Proposition 19\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #1—The Value Proposition Building Blocks 20\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #2—‘‘What Do You Do?’’ 22\u003c\/p\u003e \u003cp\u003eValue Proposition Exercise #3—‘‘What Do You Want?’’ 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are You Offering To?\u003c\/p\u003e \u003cp\u003eThe Customer Target Market 27\u003cbr\u003e\u003ci\u003eThe Only Sustainable Source of Business Funding for the Long Term\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCustomer Target Market Introduction 29\u003c\/p\u003e \u003cp\u003eMarket Size: The Addressable Market 31\u003c\/p\u003e \u003cp\u003eCustomer Demographics and Demographic Profiles 33\u003c\/p\u003e \u003cp\u003eCustomer Categories 34\u003c\/p\u003e \u003cp\u003eSecond-Phase Customers 35\u003c\/p\u003e \u003cp\u003eThe Customer Target Market Funnel 35\u003c\/p\u003e \u003cp\u003ePublic Relations 38\u003c\/p\u003e \u003cp\u003eAdvertising 41\u003c\/p\u003e \u003cp\u003eMarketing 44\u003c\/p\u003e \u003cp\u003eSales 47\u003c\/p\u003e \u003cp\u003eWritten Exercise Preparation 51\u003c\/p\u003e \u003cp\u003eCustomer Target Market Exercise: Methods and Lists 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are Your Competitors? Competitive Positioning 55\u003cbr\u003e\u003ci\u003eViewing Your Offering Through Your Customers’ Eyes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCompetitive Positioning Table Exercise 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s Next? Next Steps 69\u003cbr\u003e\u003ci\u003eWhat Milestones and Action Plans Do for Your Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMilestone Introduction 72\u003c\/p\u003e \u003cp\u003eBusiness Milestone Definition 76\u003c\/p\u003e \u003cp\u003eEssential Elements of a Business Milestone 78\u003c\/p\u003e \u003cp\u003eExamples of Business Milestones 79\u003c\/p\u003e \u003cp\u003eMilestones in Practice: Sandbagging, Overstatement, and Balance 81\u003c\/p\u003e \u003cp\u003eAction Plan and Goals Defined 84\u003c\/p\u003e \u003cp\u003eMilestone Quality Control Check: ‘‘Stiflegoal’’ and ‘‘Stiflestone’’ 86\u003c\/p\u003e \u003cp\u003eMilestone and Action Planning Worksheets 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Will You Make?\u003c\/p\u003e \u003cp\u003eThe New Offering to Cash Mini-Budget 93\u003cbr\u003e\u003ci\u003eA Simple Way to Predict How Much Money You Will Likely Make\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow Much Money Will Your Business Model Make? 96\u003c\/p\u003e \u003cp\u003eSelling Price 102\u003c\/p\u003e \u003cp\u003eAverage Sales Cycle Time\/Customer Acquisition Time 105\u003c\/p\u003e \u003cp\u003eUnit Sales Forecast 107\u003c\/p\u003e \u003cp\u003eThe New Offering to Cash Mini-Budget Worksheet Exercise 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Pulling It All Together 117\u003cbr\u003e\u003c\/b\u003e\u003ci\u003eUsing Your One-Hour Business Plan to Earn Customers Today\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eI Love Beta Users of Innovations and You Should, Too 127\u003c\/p\u003e \u003cp\u003eCEOs and Entrepreneurs Have a Lot in Common 130\u003c\/p\u003e \u003cp\u003eOther Applications of the One-Hour Business Plan 132\u003c\/p\u003e \u003cp\u003eOn the One-Hour Business Plan Concept— Is It a Gimmick? 137\u003c\/p\u003e \u003cp\u003eGet Feedback on Your Plan Foundation from Advisors, Colleagues, and Mentors with Successful Exits 139\u003c\/p\u003e \u003cp\u003eBenefits of Sending Us Your Worksheets 142\u003c\/p\u003e \u003cp\u003eHelp Us Get the Word Out—This Works! 143\u003c\/p\u003e \u003cp\u003eFinal Thoughts 147\u003c\/p\u003e \u003cp\u003eAcknowledgments 153\u003c\/p\u003e \u003cp\u003eIndex 159\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406911971671,"sku":"9781118726228","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118726228.jpg?v=1730497534","url":"https:\/\/bookcurl.com\/products\/the-onehour-business-plan-9781118726228","provider":"Book Curl","version":"1.0","type":"link"}