{"product_id":"the-nonprofit-handbook-fund-raising-third-editio-n-9780471403043","title":"The Nonprofit Handbook Fund Raising Third Editio","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe third edition of this handbook provides an overview of the entire nonprofit development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fund-raising. It covers topics such as managing fund development, and fund-raising readiness.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThere are some books, The Bridges of Madison County comes to mind, that are best read in one sitting. Then there are others, the Holy Bible being the quintessential example, that speak to you as your needs arise.\u003cbr\u003e Certainly, The Nonprofit Handbook: Fund Raising , is in the latter category. In fact, it could legitimately be called the bible of fund raising, brimming as it is with the insights, wisdom, and expertise of 63 of the nation's best minds on all facets of fund raising.\u003cbr\u003e This revised, updated, and significantly expanded third edition is an unrivaled desktop reference. No, you won't consult it daily or even weekly. But when in the course of your job you need sound guidance or an infusion of fresh ideas on virtually any topic in fund raising, The Nonprofit Handbook will serve as a reliable and reassuring source to which to turn.\u003cbr\u003e \u003cbr\u003e Certainly the roster of contributors is impressive: from hands-on practitioners, to seasoned consultants, to \"big picture\" thinkers. And chapters such as, \"Fund Raising on the Net,\" and \"New Media and Direct-Response Fund Raising,\" show that editor James Greenfield is current in his thinking and outlook.\u003cbr\u003e A massive work (54 chapters, 1140 pages), The Nonprofit Handbook: Fund Raising is nonetheless sleekly presented in seven major parts: Managing Fund Development, Institutional Readiness, Annual Giving Programs, Major Giving Programs, Select Audiences and Environments, Ethics and Governance, and Support Ingredients.\u003cbr\u003e And under each of these broad headings you'll find 10 or more chapters devoted to nearly every conceivable sub-topic of importance. For example, in the part devoted to major giving programs, there are individual chapters on corporate fund raising, cause-related marketing, prospect development, capital fund appeals, planned giving, marketing to donors, the grant-seeking process, and more.\u003cbr\u003e If you want the comfort and convenience of having a seasoned \"consultant\" to turn to, or a steady hand to grasp as you navigate professional conundrums, then The Nonprofit Handbook: Fund Raising belongs on your bookshelf. (Jerry Cianciolo)\u003cbr\u003e \u003cbr\u003e \"...a classic in its field...\" (Business Wire, 24 April 2002)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e MANAGING FUND DEVELOPMENT.\u003cbr\u003e \u003cbr\u003e Fund-raising Overview (J. Schwartz).\u003cbr\u003e \u003cbr\u003e Strategic Planning for Fund Raising (K. Hawkins).\u003cbr\u003e \u003cbr\u003e Marketing Strategies in Development (B. McLeish).\u003cbr\u003e \u003cbr\u003e Budgeting for Fund Raising (J. Connell).\u003cbr\u003e \u003cbr\u003e ROPES: A Model of the Fund-raising Process (K. Kelly).\u003cbr\u003e \u003cbr\u003e Fund-raising Assessment (J. Greenfield \u0026amp; J. Dreves).\u003cbr\u003e \u003cbr\u003e Accountability: Delivering Community Benefits (J. Greenfield).\u003cbr\u003e \u003cbr\u003e The Balanced Scorecard: A Performance Measurement Tool for Not-for-Profit Organizations (J. Crawford).\u003cbr\u003e \u003cbr\u003e ETHICS AND GOVERNANCE.\u003cbr\u003e \u003cbr\u003e A Not-for-Profit Ethics Program (A. Anderson).\u003cbr\u003e \u003cbr\u003e Professionalism, Ethics, and Certification (T. Bayley).\u003cbr\u003e \u003cbr\u003e Good Governance: Requisites for Successful Philanthropy (G. Maynard, et al.).\u003cbr\u003e \u003cbr\u003e The Board Chair, Chief Executive Officer, and Development Officer (G. Warden \u0026amp; R. Smiley).\u003cbr\u003e \u003cbr\u003e The Board's Role in Fund Raising (F. Howe).\u003cbr\u003e \u003cbr\u003e Leadership Reengineering: The Not-for-Profit Board for Tomorrow (A. Napoli).\u003cbr\u003e \u003cbr\u003e ENVIRONMENTAL AND INSTITUTIONAL READINESS.\u003cbr\u003e \u003cbr\u003e Demographics: Our Changing World and How It Affects Raising Money (J. Nichols).\u003cbr\u003e \u003cbr\u003e Why Do People Donate to Charity? (D. White).\u003cbr\u003e \u003cbr\u003e Women as Philanthropists: A New Approach and a New Voice in Major Gifts (A. Kaminski).\u003cbr\u003e \u003cbr\u003e Leading Learning Communities: Implications of the New Science for Not-for-Profit Organizations (S. Smith).\u003cbr\u003e \u003cbr\u003e Philanthropy in the New Economy: The Quantum Civics Paradigm of Leadership (R. Cheshire).\u003cbr\u003e \u003cbr\u003e Accountability for Leadership Volunteers (P. Guzman).\u003cbr\u003e \u003cbr\u003e ANNUAL GIVING PROGRAMS.\u003cbr\u003e \u003cbr\u003e Overview of Annual Giving (N. Doty \u0026amp; B. Cox).\u003cbr\u003e \u003cbr\u003e Direct Mail (K. Lautman).\u003cbr\u003e \u003cbr\u003e Benefit Event Fundamentals (S. Allen).\u003cbr\u003e \u003cbr\u003e Benefit Event Enhancements (S. Ulin).\u003cbr\u003e \u003cbr\u003e Fund Raising on the Net (M. Johnston).\u003cbr\u003e \u003cbr\u003e New Media and Direct-Response Fund Raising (J. Potts).\u003cbr\u003e \u003cbr\u003e Telemarketing (W. Freyd \u0026amp; D. Carlson).\u003cbr\u003e \u003cbr\u003e Volunteer-led Solicitations (W. Pidgeon).\u003cbr\u003e \u003cbr\u003e MAJOR GIVING PROGAMS.\u003cbr\u003e \u003cbr\u003e Overview of Major Giving (M. Williams).\u003cbr\u003e \u003cbr\u003e The Corporate Support Marketplace (L. Picker).\u003cbr\u003e \u003cbr\u003e Corporate Fund Raising (D. Burlingame).\u003cbr\u003e \u003cbr\u003e Cause-related Marketing and Sponsorship (S. Allen).\u003cbr\u003e \u003cbr\u003e The Grant-seeking Process (S. Golden).\u003cbr\u003e \u003cbr\u003e Grants from the Government (C. New).\u003cbr\u003e \u003cbr\u003e Prospect Development--An Art (B. Strand).\u003cbr\u003e \u003cbr\u003e Major Gifts from Individuals (G. Brakeley).\u003cbr\u003e \u003cbr\u003e Capital Fund Appeals (C. Lawson).\u003cbr\u003e \u003cbr\u003e Planned Giving: Gift Vehicles (L. Moerschbaecher \u0026amp; E. Dryburgh).\u003cbr\u003e \u003cbr\u003e Marketing: Printed Materials and Publications for Donors and Prospects (R. Jordan \u0026amp; K. Quynn).\u003cbr\u003e \u003cbr\u003e A Natural Alliance: Financial Planners and Fund Raisers (D. Turse).\u003cbr\u003e \u003cbr\u003e SELECT AUDIENCES AND ENVIRONMENTS.\u003cbr\u003e \u003cbr\u003e Raising Funds for a Religious Community (B. O'Hare \u0026amp; A. Roach).\u003cbr\u003e \u003cbr\u003e Fund Development in the Salvation Army (R. Gregg).\u003cbr\u003e \u003cbr\u003e Grass-roots Fund Raising (J. Hicks).\u003cbr\u003e \u003cbr\u003e International Fund Raising (T. Harris).\u003cbr\u003e \u003cbr\u003e Fund Raising in Japan: Tips from Experience (D. Fullerton \u0026amp; D. Woodruff).\u003cbr\u003e \u003cbr\u003e SUPPORT INGREDIENTS.\u003cbr\u003e \u003cbr\u003e Fund-raising Consultants (H. Goldstein).\u003cbr\u003e \u003cbr\u003e Donor Recognition and Relations (J. Linzy).\u003cbr\u003e \u003cbr\u003e Technology Applications (T. Gaffny).\u003cbr\u003e \u003cbr\u003e Accounting for Contributions (R. Larkin).\u003cbr\u003e \u003cbr\u003e Reading Internal Revenue Service Form 990 (P. Swords).\u003cbr\u003e \u003cbr\u003e Federal Regulation of Fund Raising (B. Hopkins).\u003cbr\u003e \u003cbr\u003e State Regulation of Fund Raising (S. Perlman).\u003cbr\u003e \u003cbr\u003e The Internet and the Regulation of the Not-for-Profit Sector (M. Johnston).\u003cbr\u003e \u003cbr\u003e The Self-Renewing Organization (T. Connors).","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402588528983,"sku":"9780471403043","price":171.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471403043.jpg?v=1730480867","url":"https:\/\/bookcurl.com\/products\/the-nonprofit-handbook-fund-raising-third-editio-n-9780471403043","provider":"Book Curl","version":"1.0","type":"link"}