{"product_id":"the-new-technology-elite-9781118103135","title":"The New Technology Elite","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage\u003c\/b\u003e  \u003cp\u003eTheir zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of smart products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered consumer tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through \u003ci\u003eThe New Tec\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Convergence of Technology Production and Consumption\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The New Monday Morning Quarterback 3\u003c\/p\u003e \u003cp\u003eCase Study: UPS—That’s Technology “Amore” 15\u003c\/p\u003e \u003cp\u003eChapter 2 The “Industrialization” of Technology 25\u003c\/p\u003e \u003cp\u003eCase Study: HP—The Quest for a “10 Out of 10” Supply Chain 32\u003c\/p\u003e \u003cp\u003eChapter 3 From Amazon to Zipcar: No Industry Untouched 39\u003c\/p\u003e \u003cp\u003eCase Study: Roosevelt—Innovation Island 49\u003c\/p\u003e \u003cp\u003eChapter 4 Australia to Zanzibar: No Country for Old Products 57\u003c\/p\u003e \u003cp\u003eCase Study: Estonia’s “Tiigrihüpe”—Tiger Leap 66\u003c\/p\u003e \u003cp\u003eChapter 5 Convergence, Crossover, and Beyond 71\u003c\/p\u003e \u003cp\u003eGuest Columns: Crossover Executive Perspectives 84\u003c\/p\u003e \u003cp\u003ePerspective 1: Tony Scott (CIO, Microsoft) 84\u003c\/p\u003e \u003cp\u003ePerspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Elegant: In a World of Flashing 12s 93\u003c\/p\u003e \u003cp\u003eCase Study: Virgin America—Redefining Elegance in Flying 103\u003c\/p\u003e \u003cp\u003eChapter 7 Exponential: Leveraging Ecosystems 111\u003c\/p\u003e \u003cp\u003eCase Study: RIM’s Evolving Ecosystem 119\u003c\/p\u003e \u003cp\u003eChapter 8 Efficient: Amid Massive Technology Waste 123\u003c\/p\u003e \u003cp\u003eCase Study: Facebook’s Hyperefficient Data Center 133\u003c\/p\u003e \u003cp\u003eChapter 9 Mobile: If It’s Tuesday, It Must Be Xiamen 139\u003c\/p\u003e \u003cp\u003eCase Study: The Boeing 787 and HCL Technologies 149\u003c\/p\u003e \u003cp\u003eChapter 10 Maverick: No Rules. Just Right. 155\u003c\/p\u003e \u003cp\u003eCase Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses” 163\u003c\/p\u003e \u003cp\u003eChapter 11 Malleable: Business Model Innovation 173\u003c\/p\u003e \u003cp\u003eCase Study: Valence Health 186\u003c\/p\u003e \u003cp\u003eChapter 12 Physical: Why Test Driving is Still Important Even in a Digital World 193\u003c\/p\u003e \u003cp\u003eCase Study: Taubman Shopping Centers 205\u003c\/p\u003e \u003cp\u003eChapter 13 Paranoid: But Not Paralyzed 211\u003c\/p\u003e \u003cp\u003eCase Study: Wireless Aerial Surveillance Platform 220\u003c\/p\u003e \u003cp\u003eChapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225\u003c\/p\u003e \u003cp\u003eGuest Column: Legal Considerations in Technology Product Launches—Benjamin Kern 233\u003c\/p\u003e \u003cp\u003eChapter 15 Speedy: In a New Era of Perishability 241\u003c\/p\u003e \u003cp\u003eCase Study: Corning—The Gorilla\u003csup\u003e® \u003c\/sup\u003eGlass Rocket Ride 248\u003c\/p\u003e \u003cp\u003eChapter 16 Social: Amid Chatty Humans and Things 255\u003c\/p\u003e \u003cp\u003eCase Study: Lexmark Genesis—A Printer for Our Social Times 265\u003c\/p\u003e \u003cp\u003eChapter 17 Sustainable: Mining the Green Gold 271\u003c\/p\u003e \u003cp\u003eCase Study: Google’s Green Initiatives 282\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Outside Influences on the Technology Elite\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Making Regulators More Tech-Elite 291\u003c\/p\u003e \u003cp\u003eCase Study: 3M’s “Periodic Table” 299\u003c\/p\u003e \u003cp\u003eChapter 19 Society’s Changing View of Technology 305\u003c\/p\u003e \u003cp\u003eGuest Column: Smart Products Consumers Can Trust—Professor Mary Cronin 313\u003c\/p\u003e \u003cp\u003eChapter 20 Market Analysts Morphing 317\u003c\/p\u003e \u003cp\u003eCase Study: Amazon 2010 Shareholder Letter 323\u003c\/p\u003e \u003cp\u003eEndgame: “Welcome to the NFL” 327\u003c\/p\u003e \u003cp\u003eNotes 333\u003c\/p\u003e \u003cp\u003eAbout the Author 367\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406830051671,"sku":"9781118103135","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118103135.jpg?v=1730497260","url":"https:\/\/bookcurl.com\/products\/the-new-technology-elite-9781118103135","provider":"Book Curl","version":"1.0","type":"link"}