{"product_id":"the-new-publicity-kit-9780471080145","title":"The New Publicity Kit","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eMedia Are Reinventing Themselves.\u003cbr\u003e \u003cbr\u003e Analysis of a News Story.\u003cbr\u003e \u003cbr\u003e Basic Steps to a Successful Publicity Program.\u003cbr\u003e \u003cbr\u003e Your Media List.\u003cbr\u003e \u003cbr\u003e Media Relations.\u003cbr\u003e \u003cbr\u003e Publicity Releases.\u003cbr\u003e \u003cbr\u003e Feature-News Stories.\u003cbr\u003e \u003cbr\u003e A Copycatter's Primer.\u003cbr\u003e \u003cbr\u003e Copy Preparation for Hard-Copy News Releases.\u003cbr\u003e \u003cbr\u003e Publicity Photos.\u003cbr\u003e \u003cbr\u003e Hard-Copy Press Kit Preparation.\u003cbr\u003e \u003cbr\u003e Press Conferences.\u003cbr\u003e \u003cbr\u003e Staged Events.\u003cbr\u003e \u003cbr\u003e Wire Services and Syndicates.\u003cbr\u003e \u003cbr\u003e Broadcast Publicity.\u003cbr\u003e \u003cbr\u003e What You Should Know About Video and Radio News Releases.\u003cbr\u003e \u003cbr\u003e Do-It-Yourself Advertising in Print Media.\u003cbr\u003e \u003cbr\u003e Do-It-Yourself Broadcast Advertising.\u003cbr\u003e \u003cbr\u003e Anatomy of a Newspaper.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402485211479,"sku":"9780471080145","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471080145.jpg?v=1730480548","url":"https:\/\/bookcurl.com\/products\/the-new-publicity-kit-9780471080145","provider":"Book Curl","version":"1.0","type":"link"}