{"product_id":"the-new-machiavelli-9780471350958","title":"The New Machiavelli","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eJust as Machiavelli's The Prince described a code of conduct for political leaders, so McAlpine explores the relationship between the modern business leader and his or her employees and shareholders.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eDedication: To His Magnificence Lorenzo de' Medici: Of Patrons and Protégés.\u003cbr\u003e \u003cbr\u003e Concerning New Principalities Acquired by One's Own Forces and Personal Ability: Starting a Business.\u003cbr\u003e \u003cbr\u003e Why the Kingdom of Darius, Conquered by Alexander, Did Not Rebel Against His Successors After Alexander's Death: Business and Government.\u003cbr\u003e \u003cbr\u003e On New Principalities Acquired with the Forces and Fortune of Others: Inherited Business.\u003cbr\u003e \u003cbr\u003e On Hereditary Principalities: Family Business.\u003cbr\u003e \u003cbr\u003e The Classification of Principalities and How They Are Acquired: Capturing a Company.\u003cbr\u003e \u003cbr\u003e On Mixed Principalities: Controlling a Captured Company.\u003cbr\u003e \u003cbr\u003e How Cities and Principalities, which Prior to Occupation were Accustomed to Living under their Own Laws, Should be Administered: The Running of Recently Acquired Business.\u003cbr\u003e \u003cbr\u003e On Those who Acquire Principalities through Wicked Deeds: Stealing a Business.\u003cbr\u003e \u003cbr\u003e On Civil Principalities: Rising to Power.\u003cbr\u003e \u003cbr\u003e On the Different Types of Army and the Question of Mercenary Troops: The Use of Consultants.\u003cbr\u003e \u003cbr\u003e On Auxiliary Troops, Your Own Troops, and a Mixture of the Two: The Need for Loyalty.\u003cbr\u003e \u003cbr\u003e On Cruelty and Mercy, and Whether It is Better to be Loved than Feared, or the Reverse: Managing People.\u003cbr\u003e \u003cbr\u003e On the Secretaries Who Accompany the Prince: The Power and the Employee.\u003cbr\u003e \u003cbr\u003e On Ecclesiastical Principalities: Dealing with the Establishment.\u003cbr\u003e \u003cbr\u003e How a Prince Should Act Concerning Military Affairs: The Need for Total Dedication.\u003cbr\u003e \u003cbr\u003e Whether Princes Should Keep Their Word: The Use of Craftiness.\u003cbr\u003e \u003cbr\u003e How the Strength of Every Principality Should be Measured: Finance and the Understanding of Money.\u003cbr\u003e \u003cbr\u003e On Generosity and Meanness: Controlling Expenditure.\u003cbr\u003e \u003cbr\u003e How Flatterers are Avoided: Flattery and False Profits.\u003cbr\u003e \u003cbr\u003e Whether Fortresses and Many Other: Things Commonly Used by Princes are Useful or Useless: Structuring the Business.\u003cbr\u003e \u003cbr\u003e On the Things for Which Men, and Especially Princes, are Praised or Blamed: The Company Image.\u003cbr\u003e \u003cbr\u003e On the Avoidance of Contempt and Hatred: Public Relations.\u003cbr\u003e \u003cbr\u003e How a Prince Should Act in Order to Gain Reputation: The Advantages and Dangers of Fame.\u003cbr\u003e \u003cbr\u003e Why the Princes of Italy Have Lost their States: Why Businesses Fail.\u003cbr\u003e \u003cbr\u003e How Much Fortune can Influence Human Affairs, and How She Should be Resisted: Creating One's Own Luck.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51037070393687,"sku":"9780471350958","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471350958.jpg?v=1750934253","url":"https:\/\/bookcurl.com\/products\/the-new-machiavelli-9780471350958","provider":"Book Curl","version":"1.0","type":"link"}