{"product_id":"the-new-know-9780470461716","title":"The New Know","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLearn to manage and grow successful analytical teams within your business\u003c\/p\u003e \u003cp\u003eExamining analytics-one of the hottest business topics today-\u003ci\u003eThe New KNOW\u003c\/i\u003e argues that analytics is needed by \u003ci\u003eall\u003c\/i\u003e enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today''s environment, your organization is expected to have a good knowledge of what happens \u003ci\u003enext\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eThis innovative book covers\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhere analytics live in the enterprise\u003c\/li\u003e \u003cli\u003eThe value of analytics\u003c\/li\u003e \u003cli\u003eRelationships betwixt and between\u003c\/li\u003e \u003cli\u003eTechnologies of analytics\u003c\/li\u003e \u003cli\u003eMarkets and marketers of analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe New KNOW\u003c\/i\u003e is a timely, essential resource to staying competitive in your field.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003eThe Blending of Insight and Technology by Jean E. Eagle.\u003c\/p\u003e \u003cp\u003eAre We at the Advent of Something Big? by John E. Chickering, CRM \u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Sitting on a Hinge of History.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCan Futurists Be Trusted?\u003c\/p\u003e \u003cp\u003eWhat Exactly Is a Hinge of History?\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Art, Act, and Science of Knowing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Humans at the Top of the Food Chain?\u003c\/p\u003e \u003cp\u003eRecent History of Knowing.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Transformed World.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalytics Makes Change Understandable.\u003c\/p\u003e \u003cp\u003eFinance Industry: One of the First to Be Transformed by Analytics.\u003c\/p\u003e \u003cp\u003eHealthcare Will Be Transformed by Analytics.\u003c\/p\u003e \u003cp\u003eRetail Is on the Cusp of Being Transformed.\u003c\/p\u003e \u003cp\u003eGrocery Stores Lead Transformation.\u003c\/p\u003e \u003cp\u003eAdvertising Is Being Transformed.\u003c\/p\u003e \u003cp\u003eWhat We Must Know about Customers Is Transforming.\u003c\/p\u003e \u003cp\u003eBusiness Models Are Transforming.\u003c\/p\u003e \u003cp\u003eLogistics Has Been Transformed.\u003c\/p\u003e \u003cp\u003eThe Military Has Been Transformed.\u003c\/p\u003e \u003cp\u003eScience Is Transforming.\u003c\/p\u003e \u003cp\u003eAgriculture and Food Are Being Transformed.\u003c\/p\u003e \u003cp\u003eWork Itself Is Transforming.\u003c\/p\u003e \u003cp\u003eTransportation Is Being Transformed.\u003c\/p\u003e \u003cp\u003ePolitics Is Transforming.\u003c\/p\u003e \u003cp\u003eTechnology Companies Slow to Embrace Analytics.\u003c\/p\u003e \u003cp\u003eThe Media Has Been Slow to Transform.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Analyst: A New Animal in The Organizational Forest.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Do Analysts Do?\u003c\/p\u003e \u003cp\u003eUnderstanding Customers.\u003c\/p\u003e \u003cp\u003eEvolution of Analytics.\u003c\/p\u003e \u003cp\u003eAnalyst Brand.\u003c\/p\u003e \u003cp\u003eEducation of Analysts.\u003c\/p\u003e \u003cp\u003eCareer Path.\u003c\/p\u003e \u003cp\u003eMotivation.\u003c\/p\u003e \u003cp\u003eManaging Analyst.\u003c\/p\u003e \u003cp\u003eAnalytics Everywhere. \u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Where Analysts Live in the Organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe History that Got Us Where We Are Today.\u003c\/p\u003e \u003cp\u003eState of Organizational Structure Today.\u003c\/p\u003e \u003cp\u003eA “Hot Mess”.\u003c\/p\u003e \u003cp\u003eThoughts on the New Normal.\u003c\/p\u003e \u003cp\u003ePower of Connected Analytics.\u003c\/p\u003e \u003cp\u003ePower of Conversation.\u003c\/p\u003e \u003cp\u003eThe Path Ahead.\u003c\/p\u003e \u003cp\u003eBut When You Get It Right…\u003c\/p\u003e \u003cp\u003eA Different Model to Build On.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Relationships Betwixt and Between.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Relationships Important?\u003c\/p\u003e \u003cp\u003eA More Nuanced Understanding of Relationships.\u003c\/p\u003e \u003cp\u003ePaying Attention to What People Pay Attention To.\u003c\/p\u003e \u003cp\u003eManaging Relationships Requires Understanding Info-War.\u003c\/p\u003e \u003cp\u003eWhom Do You Want to Have a Relationship With?\u003c\/p\u003e \u003cp\u003eRelationships with Peers.\u003c\/p\u003e \u003cp\u003eAnalysts Need to Get in the Game.\u003c\/p\u003e \u003cp\u003eSocial Network Analysis: The Forgotten Piece of Business Analytics.\u003c\/p\u003e \u003cp\u003eEvolution of Relationships.\u003c\/p\u003e \u003cp\u003eIntense Focus on “Same Paging”.\u003c\/p\u003e \u003cp\u003eSocial Capital Is Teamwork Scaled Up.\u003c\/p\u003e \u003cp\u003eAnalysts are Weak at Relationship Math. \u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Technologies of Analytics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology Evolves.\u003c\/p\u003e \u003cp\u003eWhere Business Analytics Sits Today.\u003c\/p\u003e \u003cp\u003eIt Is Time to Wake Up and Analyze the Data.\u003c\/p\u003e \u003cp\u003eWhat People Agree On.\u003c\/p\u003e \u003cp\u003eTrends.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Value of Analytics: Knowledge, Strategy, and Innovation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Analytics as Source of Strategic Understanding.\u003c\/p\u003e \u003cp\u003eMarketing to Customers.\u003c\/p\u003e \u003cp\u003eCustomer Knowledge.\u003c\/p\u003e \u003cp\u003eReal-Time Product Pricing.\u003c\/p\u003e \u003cp\u003eEvery Five Years: A “Do Over”.\u003c\/p\u003e \u003cp\u003eApplying Analytics to Innovation.\u003c\/p\u003e \u003cp\u003eChoice Architecture.\u003c\/p\u003e \u003cp\u003eInnovation Matters.\u003c\/p\u003e \u003cp\u003eRole of Business Analytics in Innovation.\u003c\/p\u003e \u003cp\u003eInnovation Requires Process.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Where Is All This Going?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA New Kind of World.\u003c\/p\u003e \u003cp\u003eA New Kind of Decision Making.\u003c\/p\u003e \u003cp\u003eWe Now \u003ci\u003eKnow\u003c\/i\u003e Better.\u003c\/p\u003e \u003cp\u003eA New Kind of Skill Set.\u003c\/p\u003e \u003cp\u003eA New Customer Knowledge.\u003c\/p\u003e \u003cp\u003eExperiments Mistakes and Questions.\u003c\/p\u003e \u003cp\u003eA New Kind of Leadership through Analytics.\u003c\/p\u003e \u003cp\u003eAnalytical Infrastructure.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe New Know: A Few Afterwordish Thoughts by Alan Webber.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e 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