{"product_id":"the-new-handshake-9780313382710","title":"The New Handshake","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments Introduction PART ONE: THE EVOLUTION OF SELLING AND BUYERS \u003cb\u003eChapter 1:\u003c\/b\u003e The Evolution of Sales \u003cb\u003eChapter 2:\u003c\/b\u003e The Evolution of Buyers and Online Communication \u003cb\u003eChapter 3:\u003c\/b\u003e The Wild, Wild West of Social Media \u003cb\u003eChapter 4:\u003c\/b\u003e What Are You Waiting For? \u003cb\u003eChapter 5:\u003c\/b\u003e Consultative Selling: Make New Friends but Keep the Old \u003cb\u003eChapter 6:\u003c\/b\u003e What Does Your Social Media Customer Look Like? \u003cb\u003eChapter 7:\u003c\/b\u003e Developing the Corporate Mindset \u003cb\u003eChapter 8:\u003c\/b\u003e Charting Your Course: The Three P's: Purpose, Plan, People PART TWO: SOCIAL MEDIA OUTLETS—WHAT WORKS BEST WHEN AND HOW TO BEGIN \u003cb\u003eChapter 9:\u003c\/b\u003e Sales Meets Facebook \u003cb\u003eChapter 10:\u003c\/b\u003e Sales Meets LinkedIn \u003cb\u003eChapter 11:\u003c\/b\u003e Sales Meets Twitter \u003cb\u003eChapter 12:\u003c\/b\u003e You Digg It, I'm Delicious, We All StumbleUpon \u003cb\u003eChapter 13:\u003c\/b\u003e The Blogosphere \u003cb\u003eChapter 14:\u003c\/b\u003e Netiquette PART THREE: DEVELOPING A SOCIAL MEDIA SALES STRATEGY \u003cb\u003eChapter 15:\u003c\/b\u003e The First 15 Days of the 30-Day Social Media Sales Challenge: What You Need to Do to Get Started Now \u003cb\u003eChapter 16:\u003c\/b\u003e Seeing the Finish Line: Meeting the 30-Day Social Media Sales Challenge Postscript: Accessibility and Customer Service—When Technology Fails Us Appendix: Resource Guide Notes Index","brand":"ABC-CLIO","offers":[{"title":"Default Title","offer_id":50577286725975,"sku":"9780313382710","price":26.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780313382710.jpg?v=1746094688","url":"https:\/\/bookcurl.com\/products\/the-new-handshake-9780313382710","provider":"Book Curl","version":"1.0","type":"link"}