{"product_id":"the-new-generation-in-chinese-animation-9781350118959","title":"The New Generation in Chinese Animation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn 1995 Chinese animated filmmaking ceased to be a state-run enterprise and was plunged into the free market.  Using key animated films as his case studies, Shaopeng Chen examines new generation Chinese animation in its aesthetic and industrial contexts. He argues that, unlike its predecessors, this new generation does not have a distinctive national identity, but represents an important stage of diversity and exploration in the history of Chinese animation. Chen identifies distinct characteristics of new generation filmmaking, including an orientation towards young audiences and the recurring figure of the immortal monkey-like Sun Wukong. He explores how films such as \u003ci\u003eLotus Lantern\u003c\/i\u003e\/\u003ci\u003eBaolian Deng\u003c\/i\u003e (1999) responded to competition from American imports such as \u003ci\u003eThe Lion King \u003c\/i\u003e(1994), retaining Chinese iconography while at the same time adopting Hollywood aesthetics and techniques.  Addressing the series \u003ci\u003eBoonie Bears\/Xiong Chumo\u003c\/i\u003e (2014-5), Chen focuses on the films'\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis is the first book that systematically discusses animated feature film in China after 1995, unraveling the challenges and innovations in its transition to a market-oriented economy. It is an original and timely contribution to Chinese animation studies. A must read for anyone who wants to know contemporary Chinese animation. -- Daisy Yan Du, author of Animated Encounters: Transnational Movements of Chinese Animation 1940s-1970s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction: Passing the Torch of Chinese Cinema Animation to a New Generation   2. The Chinese Animation Blockbuster at the Turn of the Century: \u003ci\u003eLotus Lantern\u003c\/i\u003e and Beyond   3.  Cross-Generational Appeal, Social Supervision and Media Convergence: The Derivative Films and \u003ci\u003eBoonie Bears \u003c\/i\u003eSeries   4. Original Chinese Cinema Animation and \u003ci\u003eKuiba\u003c\/i\u003e series: Commerciality, Originality and Cultural Hybridity   5. \u003ci\u003eMonkey King: Hero is Back\u003c\/i\u003e and the New Direction of Chinese Cinema Animation    6. Conclusion   Glossary   Bibliography    Filmography","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49407510675799,"sku":"9781350118959","price":95.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-new-generation-in-chinese-animation-9781350118959","provider":"Book Curl","version":"1.0","type":"link"}