{"product_id":"the-new-competitiveness-in-design-and-construction-9780470065600","title":"The New Competitiveness in Design and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThere are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword: A reflection on Science and Industry.  \u003cp\u003eDedication.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction: Shaping the Build Environment.\u003c\/p\u003e \u003cp\u003eExecutive Overview.\u003c\/p\u003e \u003cp\u003eChapter 1. Vision.\u003c\/p\u003e \u003cp\u003eChapter 2. Values.\u003c\/p\u003e \u003cp\u003eChapter 3. Competitive Focus.\u003c\/p\u003e \u003cp\u003eChapter 4. Category Ownership.\u003c\/p\u003e \u003cp\u003eChapter 5. Persistent Branding.\u003c\/p\u003e \u003cp\u003eChapter 6. Marketing Breakthroughs.\u003c\/p\u003e \u003cp\u003eChapter 7. High-Impact People.\u003c\/p\u003e \u003cp\u003eChapter 8. New Strategic Relationships.\u003c\/p\u003e \u003cp\u003eQuoted Industry Leaders.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402278019415,"sku":"9780470065600","price":38.66,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-new-competitiveness-in-design-and-construction-9780470065600","provider":"Book Curl","version":"1.0","type":"link"}