{"product_id":"the-new-business-of-consulting-9781119556909","title":"The New Business of Consulting","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eEverything you ever wanted to know about consultinga practical roadmap for aspiring entrepreneurs \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeismic changes occurring in the workforce are leading to more and more people entering the world of contract, freelance, and contingency work. Rapid changes in demographics and advances in technology have led companies and talent to engage in profoundly new ways and consulting is one of the keys to success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe New Business of Consulting\u003c\/i\u003e is authentic and practical, and shares the knowledge and skills required to start and grow a successful consulting business. From how to make a smooth career transition, to how to determine a consulting fee, to how consultants inadvertently create a bad reputation, it covers everything you need to know to thrive and flourish in this competitive field.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers contemporary topics, such as how to achieve success in the gig economy\u003c\/li\u003e \u003cli\u003eDiscloses a reliable technique to land the clients you want\u003c\/li\u003e \u003cli\u003ePresen\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eExhibits and the Companion Website xi\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne \u003c\/b\u003e\u003cb\u003eSo You Want to Be a Consultant 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Consulting? 3\u003c\/p\u003e \u003cp\u003eWhy Consulting Now? 4\u003c\/p\u003e \u003cp\u003eFour Ways to Get Started 10\u003c\/p\u003e \u003cp\u003eMyths About Consulting 17\u003c\/p\u003e \u003cp\u003eRealities and Rewards of Consulting 22\u003c\/p\u003e \u003cp\u003eJust What Are You Getting Yourself Into? 23\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwo \u003c\/b\u003e\u003cb\u003eTalents and Tolerance 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Skills for Success 33\u003c\/p\u003e \u003cp\u003eRoles You May Play 40\u003c\/p\u003e \u003cp\u003eSigns of a Mediocre Consultant 42\u003c\/p\u003e \u003cp\u003eYour Personal Situation 43\u003c\/p\u003e \u003cp\u003eCaution: Business Owner Ahead 45\u003c\/p\u003e \u003cp\u003eEntrepreneurial Characteristics 45\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree \u003c\/b\u003e\u003cb\u003eDollars and Sense 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Much Income Do You Require? 52\u003c\/p\u003e \u003cp\u003eHow Much Should You Charge? 56\u003c\/p\u003e \u003cp\u003eSelecting a Pricing Structure 64\u003c\/p\u003e \u003cp\u003eOther Pricing Decisions 68\u003c\/p\u003e \u003cp\u003eOther Charges 70\u003c\/p\u003e \u003cp\u003eFee Increases 71\u003c\/p\u003e \u003cp\u003eEthics of Pricing 73\u003c\/p\u003e \u003cp\u003eMoney Discussions 75\u003c\/p\u003e \u003cp\u003eValue of a Guarantee 76\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFour \u003c\/b\u003e\u003cb\u003eStarting . . . 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Some Start-Ups Succeed and So Many Fail 81\u003c\/p\u003e \u003cp\u003eWhat’s in a Name? 82\u003c\/p\u003e \u003cp\u003eSelecting an Accountant 86\u003c\/p\u003e \u003cp\u003eSelecting a Legal Entity 87\u003c\/p\u003e \u003cp\u003eA Business Plan to Guide You 89\u003c\/p\u003e \u003cp\u003ePlan to Use Your Business Plan 95\u003c\/p\u003e \u003cp\u003eStart-Up Costs 100\u003c\/p\u003e \u003cp\u003eFinding Your Niche 102\u003c\/p\u003e \u003cp\u003eYour Image Is Everything 105\u003c\/p\u003e \u003cp\u003eExperiencing the Experience Maze 108\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFive \u003c\/b\u003e\u003cb\u003e. . . And Staying in Business 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing from Day One 117\u003c\/p\u003e \u003cp\u003eCreating Your Marketing Plan 118\u003c\/p\u003e \u003cp\u003eUsing the Internet 128\u003c\/p\u003e \u003cp\u003eSurprising but Practical Th oughts on Marketing 131\u003c\/p\u003e \u003cp\u003eTactics for Low-Budget Marketing 136\u003c\/p\u003e \u003cp\u003eContacting Potential Clients 141\u003c\/p\u003e \u003cp\u003eProposals Lead to Contracts 148\u003c\/p\u003e \u003cp\u003eWhy Would You Refuse an Assignment? 150\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSix \u003c\/b\u003e\u003cb\u003eThe Cost of Doing Business 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeeping Records for Your Consulting Business 155\u003c\/p\u003e \u003cp\u003eWatch Your Cash Flow 156\u003c\/p\u003e \u003cp\u003eTrack Your Expenses 164\u003c\/p\u003e \u003cp\u003eSet Aside Petty Cash 172\u003c\/p\u003e \u003cp\u003eCharge Your Client 175\u003c\/p\u003e \u003cp\u003eProject Revenues 179\u003c\/p\u003e \u003cp\u003eDeal with Bad Debts 179\u003c\/p\u003e \u003cp\u003eKeep an Eye on Your Numbers 181\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSeven \u003c\/b\u003e\u003cb\u003eBuilding a Client Relationship 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRelationships: It’s Why You’re in Business 189\u003c\/p\u003e \u003cp\u003eThe First Meeting 191\u003c\/p\u003e \u003cp\u003eFour Phases of Building a Client-Consultant Partnership 193\u003c\/p\u003e \u003cp\u003eAdding More Value 204\u003c\/p\u003e \u003cp\u003eHow Many Clients Do You Need? 211\u003c\/p\u003e \u003cp\u003eHow to Improve the Relationship Continuously 211\u003c\/p\u003e \u003cp\u003eIt’s the People 214\u003c\/p\u003e \u003cp\u003eMaintain the Relationship Aft er the Project 215\u003c\/p\u003e \u003cp\u003eEnsure Success 216\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEight \u003c\/b\u003e\u003cb\u003eGrowing Pains 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdding People 221\u003c\/p\u003e \u003cp\u003eGrowing Without Adding People 238\u003c\/p\u003e \u003cp\u003eExpand Your Geographical Market 247\u003c\/p\u003e \u003cp\u003eDoing Everything You Can to Grow Your Current Business 249\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNine \u003c\/b\u003e\u003cb\u003eThe Ethics of the Business 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsultant to Client 258\u003c\/p\u003e \u003cp\u003eConsultant to Consultant 265\u003c\/p\u003e \u003cp\u003eClient to Consultant 269\u003c\/p\u003e \u003cp\u003eParting Ethics Shots 270\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 272\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTen \u003c\/b\u003e\u003cb\u003eExude Professionalism 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCompetencies to Boost Your Consulting Success 275\u003c\/p\u003e \u003cp\u003eContinuing to Learn 286\u003c\/p\u003e \u003cp\u003eBalancing Your Life and Your Business 289\u003c\/p\u003e \u003cp\u003eManaging Your Time 291\u003c\/p\u003e \u003cp\u003eGiving Back 297\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEleven \u003c\/b\u003e\u003cb\u003eDo You Still Want to Be a Consultant? 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Week in a Consultant’s Life 304\u003c\/p\u003e \u003cp\u003eVisualizing Success 316\u003c\/p\u003e \u003cp\u003eTaking Action 317\u003c\/p\u003e \u003cp\u003eGet Ready, Get Set . . . 318\u003c\/p\u003e \u003cp\u003eFor the Consummate Consultant 324\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix \u003c\/b\u003e\u003cb\u003e325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHelpful Resources and Links 325\u003c\/p\u003e \u003cp\u003eReading List 327\u003c\/p\u003e \u003cp\u003eAbout the Author 331\u003c\/p\u003e \u003cp\u003eIndex 333\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407082725719,"sku":"9781119556909","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119556909.jpg?v=1730498118","url":"https:\/\/bookcurl.com\/products\/the-new-business-of-consulting-9781119556909","provider":"Book Curl","version":"1.0","type":"link"}