{"product_id":"the-modi-effect-9781473610910","title":"The Modi Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePolitical strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eLance Price has written the definitive account of the campaign that got Modi to where he is now. He tells a good story. Extensive interviews with key aides, interesting comparisons with powerful politicians he has worked with, and detailed chats with Modi himself have given Price's book an exciting immediacy. Price gives us a ringside view of Modi's way of working. * The Times of India *\u003cbr\u003eThis book will help people around the world to understand more about Indian democracy and our campaign. * Narendra Modi *\u003cbr\u003ePrice brings to the debate is the spin-doctor's perspective . . . He dissects Modi's strategic and tactical decisions, the social media interventions starting as far back as 2010, the advertising campaigns, the media coverage and the role of the three crucial 'ecosystems' that won Modi the election. * Financial Times *\u003cbr\u003eThe Modi Effect is a highly readable book written in a racy and lucid style. * Financial Express *","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":49408801046871,"sku":"9781473610910","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473610910.jpg?v=1730504258","url":"https:\/\/bookcurl.com\/products\/the-modi-effect-9781473610910","provider":"Book Curl","version":"1.0","type":"link"}