{"product_id":"the-microbrewery-handbook-9781119598046","title":"The Microbrewery Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world.    Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today's sophisticated patrons are offered an ever-increasing array of options. It's so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employeesemployees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the ind\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e1. Before You Begin 1\u003c\/p\u003e \u003cp\u003e2. How to Use This Book 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Basics 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3. State of the Industry – for Now 15\u003c\/p\u003e \u003cp\u003e4. Focus on Your Taproom First 20\u003c\/p\u003e \u003cp\u003e5. How to Differentiate Your Brewery 28\u003c\/p\u003e \u003cp\u003e6. Industry Q\u0026amp;A: Dogfish Head CEO Sam Calagione 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Building Your Microbrewery 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7. Tips to Start Your Business Plan 39\u003c\/p\u003e \u003cp\u003e8. Figuring Out Your Financials 42\u003c\/p\u003e \u003cp\u003e9. Finance Q\u0026amp;A with Bhramari Brewing CEO Audra Gaiziunas 52\u003c\/p\u003e \u003cp\u003e10. Finding the Dollars to Get Started 60\u003c\/p\u003e \u003cp\u003e11. Sizing up the Brewery 67\u003c\/p\u003e \u003cp\u003e12. The Wonderful World of Permitting and Zoning 72\u003c\/p\u003e \u003cp\u003e13. What to Ask Your Architect and Contractors 76\u003c\/p\u003e \u003cp\u003e14. Best Practices Q\u0026amp;A: Jester King Founder Jeffrey Stuffings 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: The Keys to Success: Leadership and Company Culture 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15. The Start to a Successful Brewery: Keys to Strong Leadership 95\u003c\/p\u003e \u003cp\u003e16. How to Hire Well and Eliminate Turnover in Three Steps 99\u003c\/p\u003e \u003cp\u003e17. How to Have Happy Employees 111\u003c\/p\u003e \u003cp\u003e18. Common Barriers to a Strong Company Culture 120\u003c\/p\u003e \u003cp\u003e19. Employee Engagement Q\u0026amp;A: Quint Studer 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Creating an Incredible Customer Experience 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20. Customer Service Tips 141\u003c\/p\u003e \u003cp\u003e21. How to Program Your Taproom to Build Revenue 146\u003c\/p\u003e \u003cp\u003e22. Keys to Improving Day-to-Day Taproom Operations 156\u003c\/p\u003e \u003cp\u003e23. The Value of Finding and Preserving Mentorship 164\u003c\/p\u003e \u003cp\u003e24. Best Practices Q\u0026amp;A: Burial Beer Co. Co-Founder Doug Reiser 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Getting the Word Out: Branding, Social Media, and Public Relations 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e25. Why Branding Matters 183\u003c\/p\u003e \u003cp\u003e26. Tips for Improving Your Social Media Presence 186\u003c\/p\u003e \u003cp\u003e27. How to Get the Local Media on Your Side 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: Capturing the Heart of Your Brewery: How to Love Your Community 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28. Love Your Community, and It Will Love You Back 201\u003c\/p\u003e \u003cp\u003e29. Community Q\u0026amp;A: Creature Comforts Brewing Co.’s Matt Stevens 206\u003c\/p\u003e \u003cp\u003eAppendix 1. Perfect Plain Brewing Co.: Manage Up Employee Questionnaire 215\u003c\/p\u003e \u003cp\u003eAppendix 2. Perfect Plain Brewing Co.: New Hire Checklist 219\u003c\/p\u003e \u003cp\u003eAppendix 3. Core Values and Standards of Behavior 227\u003c\/p\u003e \u003cp\u003eGlossary 233\u003c\/p\u003e \u003cp\u003eAbout the Author 237\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407095734615,"sku":"9781119598046","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119598046.jpg?v=1730498160","url":"https:\/\/bookcurl.com\/products\/the-microbrewery-handbook-9781119598046","provider":"Book Curl","version":"1.0","type":"link"}