{"product_id":"the-metail-economy-6-strategies-for-transforming-your-business-to-thrive-in-the-mecentric-consumer-revolution-9781264274635","title":"The Metail Economy 6 Strategies for Transforming","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRethink, rebuild, and re-energize your relationship with every customer for ultimate success in todayâs \u003ci\u003eMe\u003c\/i\u003etail economy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eArmed with computers, tablets, smartphones, and social media, todayâs consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumersâ\"Me's\"âhave inverted the traditional power dynamics of retail into \u003ci\u003eMe\u003c\/i\u003etail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new \u003ci\u003eMe\u003c\/i\u003etail economy.\u003c\/p\u003e\u003cp\u003eFrom Joel Bines, one of todayâs top retail brand thought leaders, The \u003ci\u003eMetail Economy\u003c\/i\u003e provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional p\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48885318320471,"sku":"9781264274635","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781264274635.jpg?v=1722535882","url":"https:\/\/bookcurl.com\/products\/the-metail-economy-6-strategies-for-transforming-your-business-to-thrive-in-the-mecentric-consumer-revolution-9781264274635","provider":"Book Curl","version":"1.0","type":"link"}