{"product_id":"the-met-and-the-masses-in-postwar-america-9781350277311","title":"The Met and the Masses in Postwar America","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis book tells the story of the unifying of two major \u003c\/b\u003e\u003cb\u003einstitutions during a turning point in American public art education. \u003c\/b\u003eTraditionally separated in the hierarchy of ''highbrow'' and ''middlebrow'' culture, the Metropolitan Museum of Art and the Book-of-the-Month Club joined forces between 1948 and 1962 to bring art from the Met's collections right into the homes of subscribers. This democratic approach transformed the way art was consumed and gave the public newfound agency as collectors and museum visitors.\u003cbr\u003e\u003cbr\u003eUsing never before published archival material, the book demonstrates how the Met sought to bring art to the masses in postwar America, whilst upholding its reputation as an institution of high culture. By describing this egalitarian programme in depth, the book offers new insights into the history of museum outreach and provides fascinating examples of successful audience engagement for contemporary practitioners. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Met and the Masses in Po\u003c\/i\u003e\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49407529517399,"sku":"9781350277311","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350277311.jpg?v=1730499682","url":"https:\/\/bookcurl.com\/products\/the-met-and-the-masses-in-postwar-america-9781350277311","provider":"Book Curl","version":"1.0","type":"link"}