{"product_id":"the-media-handbook-9781032671369","title":"The Media Handbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in its 9th edition, \u003ci\u003eThe Media Handbook\u003c\/i\u003e introduces students to the media planning and buying process with a concise and industry-informed approach.\u003c\/p\u003e\u003cp\u003eThe book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented\/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.\u003c\/p\u003e\u003cp\u003eThis text remains ideal for courses in media planning and buying in advertising and mass communication departments.\u003c\/p\u003e\u003cp\u003eSupplemental online resources for both students and instructors are also available. To assist in their course preparation,\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019156783447,"sku":"9781032671369","price":61.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032671369.jpg?v=1750779491","url":"https:\/\/bookcurl.com\/products\/the-media-handbook-9781032671369","provider":"Book Curl","version":"1.0","type":"link"}