{"product_id":"the-meaning-of-commercial-television-9780292731813","title":"The Meaning of Commercial Television","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA collection of speeches from a 1966 seminar on television.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Preface \u003c\/li\u003e\n\u003cli\u003e 1. The Mournful Numbers (Harry S. Ashmore) \u003c\/li\u003e\n\u003cli\u003e 2. Television from the Inside \u003cul\u003e\n\u003cli\u003e The Independent Producer (George Schaefer) \u003c\/li\u003e\n\u003cli\u003e The Advertiser (August Priemer) \u003c\/li\u003e\n\u003cli\u003e The Advertising Agency (Leonard S. Matthews) \u003c\/li\u003e\n\u003cli\u003e The Network (Thomas Moore) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e 3. Television: The Broad View \u003cul\u003e\n\u003cli\u003e The Historical Perspective (David Potter) \u003c\/li\u003e\n\u003cli\u003e The Social Perspective (Paul Goodman) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e 4. Television in a New Light (Marshall McLohan) \u003c\/li\u003e\n\u003cli\u003e 5. Television: A Personal View (John R. Silber) \u003c\/li\u003e\n\u003cli\u003e The Findings \u003c\/li\u003e\n\u003cli\u003e Conclusions \u003c\/li\u003e\n\u003cli\u003e Contributors \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":49400865554775,"sku":"9780292731813","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780292731813.jpg?v=1730471782","url":"https:\/\/bookcurl.com\/products\/the-meaning-of-commercial-television-9780292731813","provider":"Book Curl","version":"1.0","type":"link"}