{"product_id":"the-marketing-firm-volume-i-9783031915949","title":"The Marketing Firm Volume I","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm’s Multi- lateral Contingency.- 6. The Marketing Firm and Co- Innovation: The Case of the Banking Industry.- 7. Technology- Enabled Healthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195478827351,"sku":"9783031915949","price":151.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-marketing-firm-volume-i-9783031915949","provider":"Book Curl","version":"1.0","type":"link"}