{"product_id":"the-marketing-blueprint-9780631187158","title":"The Marketing Blueprint","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Marketing: An Overview. \u003cp\u003e2. Marketing Strategy and Planning.\u003c\/p\u003e \u003cp\u003e3. Information for Marketing Decisions.\u003c\/p\u003e \u003cp\u003e4. Understanding the Marketing Environment.\u003c\/p\u003e \u003cp\u003e5. Understanding Buyer Behaviour.\u003c\/p\u003e \u003cp\u003e6. Market Segmentation.\u003c\/p\u003e \u003cp\u003e7. Market Targeting.\u003c\/p\u003e \u003cp\u003e8. Market Positioning.\u003c\/p\u003e \u003cp\u003e9. Managing the Marketing Mix.\u003c\/p\u003e \u003cp\u003e10. Product Decisions.\u003c\/p\u003e \u003cp\u003e11. Pricing Decisions.\u003c\/p\u003e \u003cp\u003e12. Promotion Decisions.\u003c\/p\u003e \u003cp\u003e13. Place Decisions.\u003c\/p\u003e \u003cp\u003e14. Implementing Marketing Strategy.\u003c\/p\u003e \u003cp\u003eSuggestions for Further Reading.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49403397800279,"sku":"9780631187158","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780631187158.jpg?v=1730483343","url":"https:\/\/bookcurl.com\/products\/the-marketing-blueprint-9780631187158","provider":"Book Curl","version":"1.0","type":"link"}