{"product_id":"the-market-value-process-bridging-customer-shareholder-value-josseybass-business-management-9780787902759","title":"The Market Value Process Bridging Customer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePrefaceThe Authors\u003cbr\u003e Part One: Introduction and Principles\u003cbr\u003e 1. Using the Market Value Process\u003cbr\u003e 2. Learning the Principles\u003cbr\u003e Part Two: The Diagnosis\u003cbr\u003e 3. Winning Customers with Creative Market Definition\u003cbr\u003e 4. Using Scenarios to Envision Market Evolution\u003cbr\u003e 5. Will the Market Reward Your Investment?\u003cbr\u003e 6. Delivering Quality Through Product and Non-productBenefits\u003cbr\u003e 7. Pricing to Please Customers and Shareholders\u003cbr\u003e 8. Managing Internal Costs\u003cbr\u003e Part Three: The Bridge\u003cbr\u003e 9. Building Profitable Precision Strategies\u003cbr\u003e Part Four: The Payoff\u003cbr\u003e 10. Mapping Poststrategy Customer Value\u003cbr\u003e 11. Envisioning Revenue Growth\u003cbr\u003e 12. Mapping Shareholder Value\u003cbr\u003e 13. Selecting Strategies, Setting Objectives, and AllocatingResources\u003cbr\u003e 14. Implementing Presicion Strategies\u003cbr\u003e AppAndix: An Overview of a Precision Strategy\u003cbr\u003e GlossaryNotesIndex","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49405025091927,"sku":"9780787902759","price":40.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787902759.jpg?v=1730488401","url":"https:\/\/bookcurl.com\/products\/the-market-value-process-bridging-customer-shareholder-value-josseybass-business-management-9780787902759","provider":"Book Curl","version":"1.0","type":"link"}