{"product_id":"the-market-imperative-9781421424118","title":"The Market Imperative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAlthough there is no one-size-fits-all approach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments\u003cbr\u003ePrologue\u003cbr\u003e1. Market Price\u003cbr\u003e2. Sectors and Segments\u003cbr\u003e3. Student Consumers\u003cbr\u003e4. Jobs\u003cbr\u003e5. Fifty States\u003cbr\u003e6. Faculty\u003cbr\u003e7. Knowing the Territory\u003cbr\u003eEpilogue\u003cbr\u003eReferences\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":49408123797847,"sku":"9781421424118","price":23.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781421424118.jpg?v=1730501671","url":"https:\/\/bookcurl.com\/products\/the-market-imperative-9781421424118","provider":"Book Curl","version":"1.0","type":"link"}