{"product_id":"the-management-of-luxury-9780749481827","title":"The Management of Luxury","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBenjamin Berghaus \u003c\/b\u003eis Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. \u003cb\u003eGünter Müller-Stewens\u003c\/b\u003e is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. \u003cb\u003eSven Reinecke \u003c\/b\u003eis Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eThe Management of Luxury\u003c\/i\u003e is probably the only book the specialist working in luxury brand management needs to feel more prepared to tackle the challenges the luxury market poses - and be able to make more informed decisions.\" * Branduniq.com (Review of 1st edition) *\u003cbr\u003e\"Focusing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information, much of which even as an industry professional, you might not have realized that you needed.\" * Darren Ingram, business and communications consultant (Review of 1st edition) *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: Preface;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE: The luxury market;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: The market and business of luxury: an introduction [Günter Müller-Stewens and Benjamin Berghaus];\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Classifying luxury and prodigality [Michael Jäckel];\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Exploring luxury consumer behaviour [Prokopsis Theodoridis and Sofia Vassou];\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Identity-based luxury brand management [Klaus Heine, Michel Phan and Vera Waldschmidt];\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Luxury brand strategy;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 05: Public luxury representatives [Michael Breazeale, Christopher R Long and Daniela Ott];\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Curating the creative genius in luxury firms [Charles Aaron Lawry and Sabrina Helm];\u003c\/li\u003e\n\u003cli\u003eChapter - 07: Arts meet luxury brands [Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner];\u003c\/li\u003e\n\u003cli\u003eChapter - 08: Luxury as societal mentor [George Panigyrakis and Eirini Koronaki];\u003c\/li\u003e\n\u003cli\u003eChapter - 09: Preserving luxury exclusivity through art [Claude Chailan and Ivan Valek];\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Brand charismatic legitimacy and marketing of adoration [Delphine Dion and Eric Arnould];\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Digital media in monobrand stores [Marcus SchÖgel and Timo Tischer];\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Luxury business strategy;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 12: Gravity shift from West to East [Philip Beil, Fabian Sommerrock and Alexander Gaus];\u003c\/li\u003e\n\u003cli\u003eChapter - 13: The Chinese market: entry modes [Rui Wang, Kaibin He and Yue Wen];\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Entering the Chinese market [Rui Wang, Kaibin He and Yue Wen];\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Managing brand extensions in the luxury industry [Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski];\u003c\/li\u003e\n\u003cli\u003eChapter - 16: Luxury brands enter the online market [Elisa Arrigo];\u003c\/li\u003e\n\u003cli\u003eChapter - 17: Competing as a luxury SME [France Riguelle and Didier Van Caillie];\u003c\/li\u003e\n\u003cli\u003eChapter - 18: Insisting on luxury to survive [Michael Reinhold and Emil Annen];\u003c\/li\u003e\n\u003cli\u003eChapter - 19: Managing price fluctuations of raw materials through innovation [Anne-Flore Maman and Camille Depigny];\u003c\/li\u003e\n\u003cli\u003eChapter - 20: The Counterfeit Timer© [Anne-Flore Maman];\u003c\/li\u003e\n\u003cli\u003eChapter - 21: Acting on luxury counterfeiting [Ludovica Cesareo and Alberto Pastore];\u003c\/li\u003e\n\u003cli\u003eChapter - 22: Luxury brands as employers [Verena Batt and Benjamin Berghaus];\u003c\/li\u003e\n\u003cli\u003eChapter - 23: The impact of luxury brands on employees [Benjamin Berghaus and Sven Reinecke];\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: Luxury responsibility;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 24: Heritage of luxury and responsibility [Duane Windsor];\u003c\/li\u003e\n\u003cli\u003eChapter - 25: Luxury organizations and responsibility: a toolbox [Farah Montesa and René Rohrbeck];\u003c\/li\u003e\n\u003cli\u003eChapter - 26: Luxury organizations and social responsibility: a case study [David S Waller and Anurag G Hingorani];\u003c\/li\u003e\n\u003cli\u003eChapter - 27: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404531802455,"sku":"9780749481827","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749481827.jpg?v=1730486746","url":"https:\/\/bookcurl.com\/products\/the-management-of-luxury-9780749481827","provider":"Book Curl","version":"1.0","type":"link"}