{"product_id":"the-making-of-european-consumption-facing-the-american-challenge-palgrave-macmillan-transnational-history-series-9781137374035","title":"The Making of European Consumption Facing the American Challenge Palgrave Macmillan Transnational History Series","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAmerican ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction; Per Lundin 1. Negotiating American Modernity in Twentieth-century Europe; Mary Nolan 2. Americanization as Creolized Imagery: The Statue of Liberty During the Cold War; David Nye 3. Forging Europe's Foodways: The American Challenge; Karin Zachmann 4. Tackling Norwegian Cold: The Breakthrough of Home Freezing; Terje Finstad, Stig Kvaal, and Per Østby 5. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s; Emanuela Scarpellini 6. Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s; Kjetil Fallan 7. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands; Adri A. Albert de la Bruhèze 8. Exploring European Travel: The Swedish Package Tour; Thomas Kaiserfeld 9. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism; Per Lundin","brand":"Palgrave MacMillan UK","offers":[{"title":"Default Title","offer_id":51769067110743,"sku":"9781137374035","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781137374035.jpg?v=1758719510","url":"https:\/\/bookcurl.com\/products\/the-making-of-european-consumption-facing-the-american-challenge-palgrave-macmillan-transnational-history-series-9781137374035","provider":"Book Curl","version":"1.0","type":"link"}