{"product_id":"the-macrotel-files-an-intrapreneurial-case-study-9780761836339","title":"The Macrotel Files An Intrapreneurial Case Study","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEntrepreneurs who become intrapreneurs (form a formal relationship with a large organization) will have to learn to function drastically different in their new role. In order to achieve the expected success of bringing together the complimentary strengths of the two participants, several strategic issues will have to be quickly confronted.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1 Acknowledgements Chapter 2 Preface Chapter 3 Positioning for Success Chapter 4 Finding Sufficient Funding Chapter 5 Start with a Distinctive Competence Chapter 6 Dealing with the Core Business Chapter 7 External Venturing Chapter 8 Complimentary Initiatives Chapter 9 Internal Venturing Chapter 10 Building Better Communications Chapter 11 Industry Collaboration Chapter 12 Building Visibility Chapter 13 Dealing with Difficult Events Part 14 Endnotes Part 15 Bibliography Part 16 Index","brand":"University Press of America","offers":[{"title":"Default Title","offer_id":51037805707607,"sku":"9780761836339","price":37.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780761836339.jpg?v=1750937413","url":"https:\/\/bookcurl.com\/products\/the-macrotel-files-an-intrapreneurial-case-study-9780761836339","provider":"Book Curl","version":"1.0","type":"link"}