{"product_id":"the-levity-effect-9780470195888","title":"The Levity Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Levity Effect\u003c\/i\u003e uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter.\" (\u003ci\u003ePersonnel Today\u003c\/i\u003e, Mon 17th March 2008)\u003cbr\u003e   \u003cp\u003e\"Why every company needs a fun strategy\". (\u003ci\u003eEconomist.com,\u003c\/i\u003e Tuesday 15th April 2008)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: The Case for Levity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Levity Is a Funny Thing: If They're Busting a Gut, They'll Bust Their Butts 9\u003c\/p\u003e \u003cp\u003eChapter Two: Levity Effect—Communication: If They're Laughing, They're Listening 37\u003c\/p\u003e \u003cp\u003eChapter Three: Levity Effect—Innovation: With Comedy, There's Creativity 73\u003c\/p\u003e \u003cp\u003eChapter Four: Levity Effect—Respect: In You They Trust 101\u003c\/p\u003e \u003cp\u003eChapter Five: Levity Effect—Health: Good for What Ails You 113\u003c\/p\u003e \u003cp\u003eChapter Six: Levity Effect—Wealth: Laughing All the Way to the Bank 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Getting Lighter 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151\u003c\/p\u003e \u003cp\u003eChapter Eight: Overcoming Objections to Levity: So What if I'm a Brow Knitter? 171\u003c\/p\u003e \u003cp\u003eChapter Nine: Levity for Life: Bringing Home the Fun 191\u003c\/p\u003e \u003cp\u003eConclusion: Your Levity IQ 207\u003c\/p\u003e \u003cp\u003eNotes 219\u003c\/p\u003e \u003cp\u003eAbout the Authors 227\u003c\/p\u003e \u003cp\u003eLearn More at Levityeffect.com 229\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402304037207,"sku":"9780470195888","price":21.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470195888.jpg?v=1730480004","url":"https:\/\/bookcurl.com\/products\/the-levity-effect-9780470195888","provider":"Book Curl","version":"1.0","type":"link"}