{"product_id":"the-lean-startup-9780670921607","title":"The Lean Startup","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLING SENSATION\u003cbr\u003e\u003cbr\u003e''\u003ci\u003eThe Lean Startup \u003c\/i\u003echanges everything.'' - \u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMost new businesses fail. But most of those failures are preventable.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Lean Startup\u003c\/i\u003e is a new approach to business that''s being adopted around the world. It is changing the way companies are built and new products are launched.\u003cbr\u003e\u003cbr\u003eEssential reading for any ambitious entrepreneur, \u003ci\u003eThe Lean Startup\u003c\/i\u003e will teach you to identify what your customers really want. You''ll learn how to test your vision continuously, adapting and adjusting before it''s too late.\u003cbr\u003e\u003cbr\u003eWith over a million copies sold across the globe, now is your time to think Lean.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEvery so often a business book comes along that changes how we think about innovation and entrepreneurship. \u003ci\u003eThe Lean Startup \u003c\/i\u003ehas the chops to join this exalted company * Financial Times, Philip Delves Broughton *\u003cbr\u003eMandatory reading for entrepreneurs... loaded with fascinating stories and practical principles * Dan Heath, coauthor of Switch and Made to Stick *\u003cbr\u003eIf you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book * Randy Komisar, founding director of TiVo *\u003cbr\u003e\u003ci\u003eThe Lean Startup \u003c\/i\u003ewill change the way we think about entrepreneurship * Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School *","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":49403507278167,"sku":"9780670921607","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670921607.jpg?v=1730483675","url":"https:\/\/bookcurl.com\/products\/the-lean-startup-9780670921607","provider":"Book Curl","version":"1.0","type":"link"}