{"product_id":"the-lean-entrepreneur-9781119095033","title":"The Lean Entrepreneur","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLeverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur, Second Edition\u003c\/i\u003e banishes the Myth of the Visionary and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.\u003c\/p\u003e \u003cp\u003eThe belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This ''Myth of the Visionary'' does nothing but get in the way of talented managers, investors, i\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSpecial Thanks ix\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Startup Revolution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBytes Eating the World 2\u003c\/p\u003e \u003cp\u003eConnectivity 4\u003c\/p\u003e \u003cp\u003eThe Value-Creation Economy 4\u003c\/p\u003e \u003cp\u003eCue the Lean Startup 8\u003c\/p\u003e \u003cp\u003eMeet the Lean Entrepreneur 9\u003c\/p\u003e \u003cp\u003eLean Startup and Disruption 11\u003c\/p\u003e \u003cp\u003eNotes 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Lean into Change 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVision 13\u003c\/p\u003e \u003cp\u003eEnterprise Note 18\u003c\/p\u003e \u003cp\u003eValues 19\u003c\/p\u003e \u003cp\u003eCulture 20\u003c\/p\u003e \u003cp\u003eData 20\u003c\/p\u003e \u003cp\u003eExperimentation 22\u003c\/p\u003e \u003cp\u003eCustomer Focus 22\u003c\/p\u003e \u003cp\u003eOrganizational Structures 24\u003c\/p\u003e \u003cp\u003eThe Team 25\u003c\/p\u003e \u003cp\u003eBig, Old, and . . . Lean? 26\u003c\/p\u003e \u003cp\u003eOver the Horizon: A Framework 28\u003c\/p\u003e \u003cp\u003eWork to Do 33\u003c\/p\u003e \u003cp\u003eNotes 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: All the Fish in the Sea 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Models 37\u003c\/p\u003e \u003cp\u003eKnow Your Audience: Why Segmentation Matters 39\u003c\/p\u003e \u003cp\u003eMarket Segment 40\u003c\/p\u003e \u003cp\u003ePersonas: Create a Real Customer 42\u003c\/p\u003e \u003cp\u003eChoosing a Market Segment 44\u003c\/p\u003e \u003cp\u003eWork to Do 51\u003c\/p\u003e \u003cp\u003eNotes 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Wading in the Value Stream 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArticulating the Value Stream 55\u003c\/p\u003e \u003cp\u003eAbout Value Streams 57\u003c\/p\u003e \u003cp\u003eValue Stream Discovery 60\u003c\/p\u003e \u003cp\u003eWork to Do 79\u003c\/p\u003e \u003cp\u003eNotes 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Core Lean Entrepreneur 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 3 Es: Empathy, Experiments, Evidence 83\u003c\/p\u003e \u003cp\u003eEmpathy 83\u003c\/p\u003e \u003cp\u003eExperiments 94\u003c\/p\u003e \u003cp\u003eEvidence 110\u003c\/p\u003e \u003cp\u003eWork to Do 116\u003c\/p\u003e \u003cp\u003eNotes 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: The Lean Journey 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Here to Eternity: Growth Phases 119\u003c\/p\u003e \u003cp\u003ePhase 1: Idea Phase: This Is Gonna Be Big! 120\u003c\/p\u003e \u003cp\u003ePhase 2: MVP for a Few: I’ve Proven That a Few People Care! 122\u003c\/p\u003e \u003cp\u003ePhase 3: A Funnel of Many: I’ve Proven That a Lot of Similar People Care, and Some Are Gaga! 131\u003c\/p\u003e \u003cp\u003ePhase 4: Multiple Funnels: Holy Wow, We’re Growing Like Crazy with a Bunch of Different Groups of People! 139\u003c\/p\u003e \u003cp\u003ePhase 5: Scaling a Profitable Business Model: Shampoo, Rinse, Repeat 145\u003c\/p\u003e \u003cp\u003eFinally, Enterprise: Large and Successful; Slow and Bureaucratic 146\u003c\/p\u003e \u003cp\u003eNotes 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: The Final Word 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWork to Do 152\u003c\/p\u003e \u003cp\u003eAppendix: Case Studies 155\u003c\/p\u003e \u003cp\u003eAcknowledgments 183\u003c\/p\u003e \u003cp\u003eAcknowledgments (1st Edition) 185\u003c\/p\u003e \u003cp\u003eAbout the Authors 188\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866386248023,"sku":"9781119095033","price":24.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119095033.jpg?v=1722278403","url":"https:\/\/bookcurl.com\/products\/the-lean-entrepreneur-9781119095033","provider":"Book Curl","version":"1.0","type":"link"}