{"product_id":"the-last-mile-9781487521820","title":"The Last Mile","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: At the Last Mile  Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences  1. The Last Mile  2. Choice Architecture and Nudging  3. Choice  4. Money  5. Time  6. A Theory of Decision Points  Part Two. The Methods of the Behavioural Scientist  7. Experiments and Trials  8. Understanding Preferences and Judgements  Part Three. At the Last Mile: Engineering Behaviour Change  9. Choice Repair  10. Choice Architecture: A Process Approach  11. Decision Crutches  12. Disclosures  13. Retailing  14. The Last Mile of the Last Mile  Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts  Appendix 2: Tools for the Choice Architect","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":49409149534551,"sku":"9781487521820","price":24.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781487521820.jpg?v=1730505636","url":"https:\/\/bookcurl.com\/products\/the-last-mile-9781487521820","provider":"Book Curl","version":"1.0","type":"link"}