{"product_id":"the-language-of-success-business-writing-that-informs-persuades-and-gets-results-9780814474730","title":"The Language of Success. Business Writing That Informs Persuades and Gets Results","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLanguage is the medium of business. To be successful, we need to communicate effectively in writing. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents         Acknowledgments xi         Chapter 1 Introduction 1     Where We're Going and Why the Trip Is Worth Taking 1     Igniting Firestorms 4     Screaming in Print 7     Living in the Midst of Revolution 9     Eight Tips for Creating Successful E-Mail 12     Moving Beyond the Mechanical 22         Chapter 2 The Problem: How Fluff, Guff, Geek, and Weasel Ruin Your Writing 27     Language: The Medium of Business 27     The Language of Success 29     Four Languages That Don't Work 31     Fluff 31     Guff 34     Geek 38     Weasel 43     Is Clear Writing a Lost Art? 51         Chapter 3 The Principles: Modern Methods in Business Writing 55     Write the Way You Speak 56     Respect the Medium 60     The Core Principles of the Language of Success 63     Clarity 65     Conciseness 74     Correctness 81     Suitability for the Audience 90     Suitability for the Purpose 102     Purposes and Patterns for the Whole Message 116     Writing to Inform 122     Writing to Evaluate 123     Writing to Persuade 124         Chapter 4 The Practice: Real-World Applications of the Language of Success 127     Writing to Inform 127     Simple Announcements 128     Giving Instructions 131     Answering Questions 134     Project Updates and Summaries 135     Clarifying Information 138     Writing to Evaluate 139     Comparison and Contrast 140     Definition and Classification 142     Offering an Informed Opinion 144     Competitive Analysis 146     Performance Appraisals 150     Writing to Motivate 156     Making a Request 159     Instructing 161     Reprimanding 164     Communicating with Employees: Morale 166     Communicating with Suppliers: Responsiveness 169     Communicating with Customers: Loyalty 170     Communicating with Investors: Commitment 171     Communicating Bad News 172     Writing to Persuade 176     Cold Call Messages-Introducing Yourself and Your Company 177     Setting a Meeting 181     Following Up from a Meeting 182     Announcing a New Product or Service 184     Responding to a Request for Information 185     Checking on Customer Satisfaction 188     Nurture Messages 189     Recommendations and Proposals 190     Presenting a New Idea to Management or Colleagues 193         Chapter 5 Your Potential 197         Index 199     About the Author 207","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51768167039319,"sku":"9780814474730","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814474730.jpg?v=1758716663","url":"https:\/\/bookcurl.com\/products\/the-language-of-success-business-writing-that-informs-persuades-and-gets-results-9780814474730","provider":"Book Curl","version":"1.0","type":"link"}